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Articles about User Acquisition

?How does CRO work

The following article discusses a unique conversion rate optimization method and approach. The holistic approach. What does that mean and what is considered a true holistic user journey? Click to find out

The Evolution of Programmatic Buying: Ad Exchanges

By: JackVidal
In today’s post we will be covering this topic a little more in depth, starting with the ad network and the renaissance of media buying, which began with the ad exchange.

Transparency in Programmatic – Do we need it?

By: JackVidal
Programmatic buying: you’ve heard the term, you know its trendy, but you don’t know what it is, and you certainly don’t know why it needs to be (even though you know transparency is always important).
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