The life cycle of a startup: from zero to hero

On 6 Oct., 2021

In this article, I will tell you how to make sure that your startup does not wither, but blossoms in bright colors.

The life cycle of a startup: from zero to hero

The development stages of a startup are associated with the life of a plant: the seed is planted and watered, it grows into a stem with leaves, develops, and a flower appears on the top. The flower is a symbol of the maturity of the plant, and in entrepreneurship, maturity means that the startup has grown into a stable business. We divide the longest and most time-consuming "seed" stage into such sub-items:


In short: you have an idea for a startup, and you think it through. The ideal team: the startup team (i.e. you, i.e. the future entrepreneur), the idea, and the fans.


  • Create an idea or product hypothesis
  • to find supporters
  • "to polish the idea

The birth period of a product idea is the time to find an "army of fans," no matter that the product does not yet exist. Don't be afraid to tell your idea for fear that it will be stolen - no one will realize the dream better than its creator. At the same time, be humble and independent. Then followers may become business angels and invest in your startup. If you need help from qualified professionals buy iOS reviews we will help you realize your ideas.

In short: The concept is ready, the fans are found, and now comes the main stage: creating the business plan. Ideal team: startup team + business analyst.


  • set goals
  • analyze the market
  • identify and research the customer
  • prove the demand for the product

The more you see the prospects of the business, the more confident you will be in your actions. The more you select the target audience, the more likely there will be demand for the product. Be careful at this stage and don't be lazy to work through each point.


The bottom line is that instead of implementing a grand idea with maximum functionality, investing in the implementation of all that has been accumulated, it is better to develop a basic version, with the most necessary functionality, buy android app installs for promoting your app. Ideal team: starter, business analyst + product developers (3-5 people). release it into the world, and only then fine-tune it. The SCRUM development methodology is ideal here (read more in the article).


  • Form terms of reference (a diagram that illustrates the content and interface elements of the future product)
  • to create an offer
  • Take the most promising directions
  • to develop the MVP of the startup
  • launch
  • analyze the result

With MVP it is easy to test an idea or hypothesis with the least amount of time and capital. Don't allow the possibility of a startup collapsing just because you gave up on the MVP.

Product-market fit & product-channel fit
In short: the MVP gains momentum and you go free-floating on the market. Ideal team: starter, marketer, developers + account manager, and tester.


  • to work out a marketing strategy
  • find your niche in the market
  • calculate the Net Promoter Score, if it is higher than 8 - everything is great, if it is lower - you need to reconsider your marketing strategy.
  • to create the initial customer base
  • Language-market fit - figure out how to talk about the product so that customers accept and understand the message
  • conduct usability testing

The marketer plays a big role in other stages of a startup's promotion, but this stage is his finest hour. The main task is to make sure that as many target audiences as possible learn about your product so that before the launch.

Death of valley

In short: The investment and money have been made, but there is no profit yet.Ideal team: a starter and everyone who has money.


  • accumulate resources before the launch of the product
  • support the startup, and get profit from extra work
  • Use money from FFF (family, friends, fools) - people who believe you and who do not "feel sorry" to invest a little in your startup.)
  • intensively look for business angels (people who invest little money, but help a lot to make the "right" connections) and venture capital funds (companies that raise funds, assess the prospects of the project, and then invest)
  • Take out loans, apply for grants.

"Death Valley" is a responsible stage for you as a leader. Take a risk!

Use either task, if it doesn't work, start another one. Yes, it is difficult to find investors in a startup during a "crisis," but it is realistic. Also, if you are already known and loved, reach out to wealthy admirers for financial help. Getting out of the "Valley of Death" is vital, because otherwise, your startup will wither away, never having blossomed.


Briefly about the stage: the launch of the product and intensive work to promote the brand.Ideal team: start-up, marketer, developers, client manager, tester + lawyer, accountant.


  • To promote the product strenuously
  • Keep in mind the legal issues, such as brand registration
  • Carry out thorough tests, optimization, and error recovery
  • Improve both the product and the company's brand and especially its leaders
  • to re-search for investors

You waited maybe half a year for this and you waited - the product launch. You've coped with everything that's strictly startup-related, the worst is over. But just don't get your nose in the grill, there are many more challenges ahead.


Briefly about the stage: growth and expansion of the startup. The ideal team in the last two stages grows with the development of the startup, changing depending on its direction.


  • Hire cool specialists
  • to constantly look for new niches, market funnels, and target audience
  • Form a corporate culture


Briefly about the stage: the maturity stage and the beginning of a regular business.


  • delegate management
  • expand staff, office
  • Look for opportunities to open a branch office abroad
  • Create localized teams for more effective results
  • Continue to grow and develop

No startup is the same as any other, just as plants are not the same. A startup may be a spike of wheat, or it may be a huge oak tree. It all depends on you. The main thing is to grow it strong and stable.

The life cycle of a startup: from zero to hero