6 Types Of Content You Should Create To Rank Better In 2020

On 31 Jan., 2020

Your audience has to see what you have to offer and how important your offer is. If you want to present it to them in the best possible way, consider some of the types of content that will help you rank better in 2020. 

6 Types Of Content You Should Create To Rank Better In 2020

Your audience has to see what you have to offer and how important your offer is. If you want to present it to them in the best possible way, consider some of the types of content that will help you rank better in 2020. 

Blog posts

One of the most efficient ways to strengthen your SEO is to create blog posts. They are great because they allow you to be free and flexible as much as you want. All you should know is what kind of direction you want to go in and create blog posts according to your needs. Your content marketing strategy will be at the top of the game once you start creating blog posts about new products, details of the production, or your biggest achievements. 

Blog posts are so popular because they allow you to stay in touch with your audience, they establish a digital presence, and they make your brand easily discoverable online. If you want to step up the game, even more, you can create pillar posts. Pillar posts are great for serving content on your blog, but they are also great for driving more traffic to your blog. 

Guest-contributed articles

Blog posts are indeed great for your SEO but guest-contributed articles are even better. These will significantly broaden your reach in a shorter period. All you should do is create thought leadership content that showcases your company's ideas, beliefs, and values. Your audience should see the content they relate to. Share experience, offer advice and address some hot topics to benefit from these articles.

You’ll easily increase the on-site traffic once you start creating guest-contributed articles on your site. If you manage to get a few credible sites, Google will, when analyzing your ranking, recognize this as more valuable than several links from lower-quality sites. Don’t forget about your target audience and look for the featured publications based on that. This way, your success will be certain. 

Press mentions

If you want to get more people to visit your site, press mentions will help you a lot in that. If a potential customer sees your name mentioned in a publication he or she trusts, your credibility is bound to go up. Once your business starts being profiled in such publications, you'll have no reason to worry about your clients. The traffic to your site will be affected as soon as your online presence is amplified and your SEO is increased. Finding quality SEO in Sydney will help you solve any marketing problem. 

All you need to do is be consistent. If you don’t start consistently creating content, all your effort will be in vain. Don’t forget to create that valuable content to not lose the mentions and recognition you deserve. If you're interested in your reputation building, consider third-party validations. Trusted sources and influencers are bound to attract more people to your brand than any other type of marketing. Start looking for some influencers to vouch for you as soon as possible if you want to build trust with consumers. 

Email marketing

Your email marketing should never be neglected. Your subscribers and you can benefit a lot from email marketing. An effective email marketing strategy consists of newsletters and drip campaigns. For sharing the content consistently, newsletters will be there to help you. Newsletters are great for enhancing your content distribution and constantly reminding your subscribers of your business.

Drip campaigns are used when you want to send personalized messages. This means that you get to know your buyers' interests and, based on what you've learned, you can show them how you can help them. With drip campaigns, you can easily show your leads that you have what they are looking for and that they should remember you once they decide to make a purchase. Make sure that your content is valuable and then start your email marketing journey.

Gated content

Gated content is a bit more complicated way of content. It is long and it requires users to enter their contact information before they get to download it. Your team of experts should compile an insightful case study if you opt for gated content. Your marketing strategy will be much more efficient if you do opt for gated content since you'll be able to track the users and see what they are most interested in. This will come in handy later when you get the chance to follow those interests.

If you want gated content to work, you’ll have to put a lot of effort into making the content as valuable as possible. Show them what you have to offer using interesting visuals and make sure to state why your offer is so unique. Make your gated content as attractive as you can by providing a look at your process or an industry research to get the consumers to download it. Don’t forget to share the gated content you create. Be it on social channels or in email marketing, just share the content so people can have the chance to download it.

Video content

Getting a chance to expand your marketing strategy to a growing market would be a mistake. You’ll be able to attract a large number of potential customers if you just start creating video content. If you are interested in video viewing, consider creating explainer videos, demo videos, how-to-do videos, or videos of satisfied customers. By creating video content, you’re increasing the chance of potential customers actually remembering and retaining the information they are presented with. 

Not only will you reach a wider audience with video content but you will also enhance the impact of the message you are trying to send. Video content is bound to secure you more leads. All you need to do is ensure that your viewers are directed important pages on your site and you’ll have no trouble in maintaining contact with them. To fully use the power of video content, feature it on your website and share it on your social media accounts. 


Content marketing is a useful and important tool that will help you get your business going. Don’t wait anymore and use the start of the New Year for making some changes that will be more than beneficial.