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I was given the task to write a post to get the attention of the industry. The post educated our audience as to the benefits of our solution versus the competition. This post was considered very successful because it generated a comment from the VP of Marketing at Hubspot at the time (due to a blog redesign, the comments have been deleted).
You can read this piece here: http://www.business2community.com/online-marketing/hubspot-right-wrong-0641938#H8zMczZF0Htccbah.97
You can read this piece here: http://www.business2community.com/online-marketing/hubspot-right-wrong-0641938#H8zMczZF0Htccbah.97
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