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Dani Seleternik, a seasoned marketing consultant, shares invaluable insights accumulated over his 25-year career. We begin by understanding the essence of core values in any business endeavor. Dani emphasizes that value-based marketing starts with introspection—identifying what truly matters to us and aligning these values with our customers' needs.
He breaks down this approach into four crucial questions:
1. What are your core values?
2. What values do you share with your ideal customers?
3. What unique value proposition do you offer?
4. How do you continuously enhance this value?
He breaks down this approach into four crucial questions:
1. What are your core values?
2. What values do you share with your ideal customers?
3. What unique value proposition do you offer?
4. How do you continuously enhance this value?
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