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TW Telecom Augmented Reality Application - Almog Development Studio - www.almog.io
Faction Media a B2B advertising agency in Denver Colorado hired me to develop a web-based augmented reality application for their client TW Telecom (formerly Time Warner Telecom). TW Telecom wanted a high-end campaign to generate leads and target potential customers using a direct mailer where recipients would receive a printed card with instructions and an AR marker. Once the recipient when on-line to the campaign website they would view an interactive augmented reality application with a number of animated 3D models talking about TW Telecom’s network platform and competitive advantage using sports statistics. The campaign used Augmented Reality to incentivize recipients of direct mail and email to visit a microsite site. Tying disparate media together in one cohesive effort to drive registration and sales. 2011 BMA: B2 Award of Excellence Award – Augmented Reality 2011 Davey Silver Award – Integrated Campaign 2011 IAC Best Award – Technology Integrated Ad Campaign
Faction Media a B2B advertising agency in Denver Colorado hired me to develop a web-based augmented reality application for their client TW Telecom (formerly Time Warner Telecom). TW Telecom wanted a high-end campaign to generate leads and target potential customers using a direct mailer where recipients would receive a printed card with instructions and an AR marker. Once the recipient when on-line to the campaign website they would view an interactive augmented reality application with a number of animated 3D models talking about TW Telecom’s network platform and competitive advantage using sports statistics. The campaign used Augmented Reality to incentivize recipients of direct mail and email to visit a microsite site. Tying disparate media together in one cohesive effort to drive registration and sales. 2011 BMA: B2 Award of Excellence Award – Augmented Reality 2011 Davey Silver Award – Integrated Campaign 2011 IAC Best Award – Technology Integrated Ad Campaign
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