Michael Sandmeier

- creation of super ambitious marketing plans followed by successful implementation
- both sales and marketing in scope - key for success is flawless combination of both

- built new business for big companies in JP, UK, GER, FR, USA, RSA, RUS, CH, AT, NL, BE, CN, CA, ES, NO
- experience in both senior central manager and country manager role
- strong cultural competence, 5 languages, Asia, LATAM, Europe, NA

- developed sales strategies and overlooked implementation
- led key account management of Nespresso CH
- built 200m turnover for a European coffee company

- consulted food and FMCG brands like Nestlé, Migros etc internally
- close collaboration with strategy consultants
- strong „company view“, understanding for the customer, highly effective and cheaper than any other on that level

- owner of marketing strategy at Nespresso Switzerland
- created, owned and overlooked implementation of marketing strategy of a young, agile 100m EUR food brand in Europe for the last 4 years

- brand building of a Swiss coffee brand from zero to >100m EUR brand value in 8 years
- successful rebranding of two confectionery brands (positioning and full implementation in >10 markets)

- trippled Amazon turn-over within 3 years to 5m (Swiss coffee brand)
- scaled business model to multiple countries
- both offline and online experience
- FMCG, HoReCa, food
- analyze growth drivers and drive them individually in order to grow exponentially

- all kinds of business model generation
- stress-testing of assumption
- in-depth due diligence and proof of hypothesis with both desk and live research
- tested multiple project plans for Nestlé, 100% success rate

- overseen multiple IG campaigns of all kind
- successfully built three IG accounts with >10k followers and engagement rate of >1%
- channel strategy development

- definition of relevant KPI
- establish measuring, monitoring, driving methods that guarantee effective management
- ad hoc deep-dives to answer specific questions
- customer experience analytics