ayman ali

Marketing:
 Competitive Intelligence.
 Consumer Behaviours.
 Integrated Marketing Communication.

Business:
 Cross-culture.
 Human resources Management.
 Business Research Methods.
 Entrepreneurship & SMEs.

Softskills:
 Negotiation skills.
 Dealing with difficult people.

 Project Management.
 Strategic Management.
 Contemporary Management.

Marketing Management:

Industry analysis
Marketing plan
Segmentation
Targeting and Positioning Plan

• Feasibility study
• Opportunity analysis
• Internal analysis

• Business model

- Pricing
- Sales Objectives / Activities
- Coverage and location analysis
- Promotional and advertising Plan

Feasibility study
Competitors analysis
Marketing plan
Business model
Pricing
Sales Objectives / Activities
Promotional and advertising Plan
Create a Vision and Mission Statement.

Feasibility study:
define the Fixed & Variable cost
- Overhead cost
- Advertising cost
- Revenue streams
- Break-even point “BEP”
- Return on investment “ROI”