Sholom Weglein, Consulting

I have worked on Direct Mail from both a software solutions provider as well as the executor of Direct Mail campaigns. In my work at HP, I was responsible for creating solutions for our direct marketing customers, enabling them to create rich direct marketing campaigns. As a result, I have an in depth knowledge of the current set of capabilities.
In addition, I have managed various direct marketing campaigns, targeting both business and consumer markets.

I have over 20 years experience in product marketing/strategy in high tech markets. I have led various market research projects to help determine market size and customer acceptance of solutions. I have been involved in the definition of the survey questions, identifying the test group, etc.

I have worked with several clients, both small startups and larger divisions of major companies, providing marketing consultation. I have built strategic roadmaps, and helped develop go to market plans for new products or for the relaunch of existing solutions.

I have over 20 years experience in product marketing/strategy in high tech markets. For the past 4 years, I worked as a strategic product marketing manager at HP, with end to end responsibility for the launch and growth of SmartStream Director, a software solution designed to enable customers to build storefronts connected to their backend production systems. In this role, I developed business plans to bring the product to market and support it's lifecycle

I have over 20 years experience in product marketing/strategy in high tech markets. For the past 4 years, I worked as a strategic product marketing manager at HP, with end to end responsibility for the launch and growth of SmartStream Director, a software solution designed to enable customers to build storefronts connected to their backend production systems. In this role, I developed business plans to bring the product to market and support it's lifecycle