Klil Horesh

Designing a brand-aligned product based on in-depth research, from the product framing to mass production. The development process including:
Research and framing the product features and design direction based on market research and competitive analysis through an understanding of our target customers & their needs
Finding smart, simple, efficient and creative design solutions according to design themes.
Working closely with mechanical & electronic engineers on the product configuration
Testing and evaluating the design with mock-ups and prototypes
Working closely with our suppliers & manufacturers in China to achieve best results and solutions. Preparing files for production. Creating technical documentation as drawings, BOM, assembly instructions etc.
Closely participating in all of the product development steps from initial concept ideation to DFM
collaborating with Gin Lane branding company to build freshkeep’s brand book
Graphic design of marketing materials and packaging