רותם דהן

Turning Ideas into Impactful Products

Israel

Freelancer

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ABOUT

Product Manager with 6+ years of experience specializing in B2B, B2B2C, eCommerce, marketplaces, and business management platforms. I excel in crafting exceptional user experiences for web and mobile applications, combining strategic thinking, an eye for detail, and a passion for impactful product development. A natural team player and leader, I thrive on bridging technical and non-technical teams, solving complex challenges with innovative, "out-of-the-box" solutions. Let’s collaborate to transform ideas into results-driven products!

LANGUAGES

Hebrew

Native or bilingual proficiency

English

Full professional proficiency

SKILL DETAILS

Software & Programming

300 ₪ / hr

Product manager

EMPLOYMENT HISTORY

April 2024 - Today

Product Manager

Outcome

Conducting market research, defining and prioritizing product requirements, creating wireframes and collaborating with design & engineering teams to deliver exceptional user experiences for both B2B and B2C audiences.

November 2023 - Today

Product Manager

WINEing

Develop a MVP and reach product-market fit, by conducting market research, defining and prioritizing product requirements, creating wireframes and collaborating with design & engineering teams to deliver exceptional user experiences for both B2B and B2C audiences.

April 2022 - July 2023

Product Manager

Healthy.io

● Managed the product life cycle of the company's corporate website (B2B), consumer website (B2C), and marketing landing pages, ensuring optimal performance and user experience.
● Collaborated with cross-functional teams, including engineering (in-house & remote teams), design, sales, and marketing, to develop and launch innovative websites and landing pages that meet customer needs and improve the conversion rate.
● Analyzed user funnel and behavior to improve the user experience.
● Led successful product launches and marketing campaigns by developing and executing comprehensive product roadmaps, defining, and prioritizing product requirements, creating wireframes and user flows, and writing detailed specifications and user stories for each new feature/product.

August 2018 - April 2022

Product Manager

Cibus | pluxee

● Managed product roadmaps and entire life cycle of multiple digital assets, including consumer apps & websites for clients, consumers & merchants.
● Worked closely with stakeholders and R&D teams to develop and launch products and features from concept to launch.
● Conducted user and client research to gather requirements and develop new ideas, prioritized product requirements, and defined KPIs to measure success.
● Analyzed user behavior using tools like Hotjar, Google Analytics, and Firebase.
● Managed ongoing mobile app releases from prioritization to launch.
● Created and managed cross-channel user journeys in Salesforce marketing cloud based on marketing and business needs.
● Developed analytical and measurement infrastructure using Google Analytics Enhanced Ecommerce, Firebase, and Qlik Sense.