Post Project
Continue with Facebook
Continue with LinkedIn
Patrick Tofield
Product Creation | Design | Experience | Management
Israel
Freelancer
Message
ABOUT
Product Creation | Design | Experience | Management
Product: "A good, service, or idea consisting of a number of tangible and intangible attributes, brought into existence by intellectual or creative ability"
It’s all about the Product….what it does and how it does it. How it is presented, how users interact with it and what needs to happen for it to be realized. That’s what I do – and have been doing for my entire professional life.
Creation: “The action or process of bringing something into existence.”
I am a visualizer and realizer – able to conceptualize a product or feature-set, see the bigger picture and create compelling solutions.
Design: “The art of conceiving of and producing a plan or drawing of something before it is made.”
Highly creative and super-critical of both aesthetics and function, making something that is pleasing in look and effective in use is a skill that I have developed over many years.
Experience: “Practical contact with and observation of facts or events.”
This is where the potential for success of a product is established. Research, observation, interpretation and designing engaging experiences based on real people in real situations.
Management: “The process of dealing with or controlling things or people.”
The final piece of the picture is bringing it all together - understanding and planning what needs to happen, who needs to do it, how long it will take and how much it will cost.
I hold a Masters degree in Interactive Multimedia Production (MSc. Distinction).
www.pattofield.com
Product: "A good, service, or idea consisting of a number of tangible and intangible attributes, brought into existence by intellectual or creative ability"
It’s all about the Product….what it does and how it does it. How it is presented, how users interact with it and what needs to happen for it to be realized. That’s what I do – and have been doing for my entire professional life.
Creation: “The action or process of bringing something into existence.”
I am a visualizer and realizer – able to conceptualize a product or feature-set, see the bigger picture and create compelling solutions.
Design: “The art of conceiving of and producing a plan or drawing of something before it is made.”
Highly creative and super-critical of both aesthetics and function, making something that is pleasing in look and effective in use is a skill that I have developed over many years.
Experience: “Practical contact with and observation of facts or events.”
This is where the potential for success of a product is established. Research, observation, interpretation and designing engaging experiences based on real people in real situations.
Management: “The process of dealing with or controlling things or people.”
The final piece of the picture is bringing it all together - understanding and planning what needs to happen, who needs to do it, how long it will take and how much it will cost.
I hold a Masters degree in Interactive Multimedia Production (MSc. Distinction).
www.pattofield.com
LANGUAGES
English
Native or bilingual proficiency
Hebrew
Native or bilingual proficiency
SKILL DETAILS
Design & Graphics
400 ₪
/ hr
User Interface, Usability, Prototyping
I have been involved in the field of Human Computer Interaction & User Experience for close to 20 years. Co-founder & Head of Product Design for a major E-Learning company, I have been able to implement the practices of User Centered Design from the ground up.
I formed an independent Usability Consultancy in 2012 and have been advising companies on strategies for improving User Experience across a varied range of industries including Education Technology, Medical Devices and Broadcast Media.
I formed an independent Usability Consultancy in 2012 and have been advising companies on strategies for improving User Experience across a varied range of industries including Education Technology, Medical Devices and Broadcast Media.
E-learning
Co-founder & Head of Product Design for Late Nite Labs - laboratory simulation platform for science education. The platform is used by 100k+ students across 150 educational faculties. Late Nite Labs was acquired by Macmillan Learning in 2012 and I continue to be associated with the company in a consultancy role.