Noy Drach

Noy Drach

Communications Manager with 10 years experience in Strategic Communications, PR and Social Media

Tel Aviv-Yafo, Israel
Freelancer
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ABOUT

I help organizations shape how they are seen and understood across Israel, the US and the UK.

For more than 14 years, I have led corporate communications and global PR strategies for advocacy-driven organizations, international nonprofits, and companies operating in multiple markets.

I build clear messaging. I strengthen media relationships. I secure Tier 1 coverage in leading international outlets. For one client, I increased annual media placements by more than 40 percent year over year. I also led a global campaign that generated over 800 media placements across several countries.

I advise leadership teams on executive communications, media preparation and crisis response. I develop messaging strategies that support business goals and stakeholder priorities. I track results and measure performance against defined KPIs.

In addition to advocacy and nonprofit work, I support innovation-driven companies in food tech, agri tech and pharma that want stronger international visibility and credibility.

If your organization operates across borders and needs strategic communications support, I would be glad to connect.

Email: noy@becomingdragonpr.com

Skills: Corporate Communications, Global PR Strategy, Media Relations, International PR, Crisis Communications, Executive Communications, Executive Messaging, Reputation Management, Strategic Messaging, Press Strategy, Media Pitching, Earned Media, Media Monitoring, Speech Writing, Media Training, Stakeholder Management, Advocacy Communications, Public Affairs, Campaign Management, Digital Communications, Social Media Strategy, Influencer Partnerships, KPI Reporting, Team Leadership, Client Management

LANGUAGES

Hebrew
Native or bilingual proficiency
English
Native or bilingual proficiency
Spanish
Limited working proficiency

Portfolio

SKILL DETAILS

Sales & Marketing

450 ₪ / hr
Internet Marketing
Public Relations
Worked with international Tier 1 outlets, such as BBC, Sky News, New York Post, CBS etc.
General, Other
נסיון בניהול צוות במשרד יחסי ציבור בינלאומי.
Viral & Guerrilla Marketing
נסיון בניהול צוות במשרד יחסי ציבור בינלאומי.
Marketing Strategy
נסיון בניהול צוות במשרד יחסי ציבור בינלאומי.
Corporate Branding & Identity
נסיון בניהול צוות במשרד יחסי ציבור בינלאומי.
Facebook Marketing, Facebook Advertising
Instagram
לשעבר ראש תחום סושיאל מדיה בשגרירות ישראל בבריטניה

Translation

450 ₪ / 250 words
English Translation
לשעבר ראש תחום סושיאל מדיה בשגרירות ישראל בבריטניה

Writing & Editing

450 ₪ / 250 words
Marketing Writing
לשעבר ראש תחום סושיאל מדיה בשגרירות ישראל בבריטניה
Facebook, Twitter Post Writing
לשעבר ראש תחום סושיאל מדיה בשגרירות ישראל בבריטניה

EMPLOYMENT HISTORY

November 2025 - Today

Founder & CEO

Becoming Dragon PR , Israel
  • •Founded a boutique corporate communications and PR consultancy specializing in executive positioning, global media relations and crisis communications.
  • •Advise senior leadership teams on messaging architecture, reputation strategy and international media engagement across Israel, the UK and the US.
  • •Develop and execute PR strategies aligned with business growth objectives, securing Tier-1 media coverage and measurable visibility outcomes.
May 2024 - November 2025

VP, Public Relations

Noyse - Publicity Management Agency
  • •Led international PR strategy for major nonprofit and advocacy organizations across Israel, the US and the UK.
  • •Secured Tier 1 media coverage across leading international outlets and strengthened global visibility for mission-driven organizations.
  • •Increased annual media placements for a key client by more than 40% year over year through targeted media strategy and proactive outreach.
  • •Directed a global campaign generating over 800 media placements across multiple markets.
  • •Managed and mentored a team of four PR professionals and supported executive communications in high-sensitivity environments.
May 2020 - September 2023

Head of Social Media

Embassy of Israel
  • • Spearheaded the development and implementation of a comprehensive social media strategy, resulting in significant growth in followers across Facebook, Twitter, Instagram, and TikTok, driving increased visibility and engagement.
  • • Researched, identified, established, and nurtured strong relationships with key influencers, with a combined follower base of over 12.5M, to expand audience reach.
  • • Designed and edited engaging content, including stories, posts, videos, and invitations, for 7 accounts.
  • • Guided social media strategy during significant events, including the passing of Her late Majesty Queen Elizabeth II and the Coronation of King Charles III and Queen Consort Camilla.
  • • Led social media strategy and execution during COP 26 in Glasgow.

EDUCATION

2015 - 2018

Bachelor of Arts

University of West London University of West London

ARMED FORCES

2009 - 2011

Public Diplomacy Coordinator and International Media Officer

IDF Spokesperson Unit
  • Including active reserve duty.

11 SKILLS

450 ₪ / hr

Sales & Marketing

Internet Marketing Public Relations General, Other Viral & Guerrilla Marketing Marketing Strategy Corporate Branding & Identity Facebook Marketing, Facebook Advertising Instagram
450 ₪ / 250 words

Translation

English Translation
450 ₪ / 250 words

Writing & Editing

Marketing Writing Facebook, Twitter Post Writing

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