Digital Marketing

Have extensive experience working with Mailchimp. Created email-marketing strategies for different marketing purposes (lead generation, lead nurturing, retention). Emails Open Rate >30%, Click Rate >3.5%.

Experienced at lead generation through multiple online channels: paid search – Google Adwords, Yandex. Direct, social paid advertising – Facebook, VK, Youtube, influencer marketing, affiliate marketing, email-marketing, white papers. Increased number of registration for Bonusbay by 20 times, increased monthly lead generation for Ve interactive by 3 times.

Have experience in market research (competitors information, target audience).

Have experience in setting up campaigns in Google Adwords for Conversion target.

Created a Facebook content-marketing strategy for the global digital agency Ve Interactive and cashback-service Bonusbay with visuals, text, infographics, articles and ebooks. Resulted in 10X increase in post reach and engagement.

Experience in creating a marketing strategy for differents types of business (e=commerce, digital agency, e-learning).

Have extensive experience in Google Analytics for marketing campaigns (cashback service and digital agency)

Have build a strategy for Facebook Ads and through A/B testing achieved Conversion Rate (CVR) of 23,7%

Created retention strategies for email-marketing and social media marketing. Resulted in 10X increase in post reach and engagement. Emails Open Rate >30%, Click Rate >3.5%.

Successful in user acquisition through multiple online channels: paid search – Google Adwords, Yandex. Direct, social paid advertising – Facebook, VK, Youtube, influencer marketing, affiliate marketing, email-marketing, white papers. Increased number of registration for Bonusbay by 20 times, increased monthly lead generation for Ve interactive by 3 times.

Worked with landing pages for different channels (email-marketing, social media, white papers, PPC campaigns).The highest CVR achieved - 37%, average CVR - 20%.

Skilled at Google Analytics and Hubspot. Have integrated marketing analytics for the Russian Market in HubSpot for the digital agency Ve Interactive.

I have my secondary diploma in Translation and Interpretation (Russian/English). I have extensive experience in localization of the English content for the Russian-speaking users as well as blogs content and marketing professional ebooks.

Have worked on editing and proofreading of marketing ebooks and website content as well as articles from different contributors for the language blog Lexiophiles.

Have contributed articles for marketing professionals blog in a company site, adapted marketing ebooks and created content for Facebook (promotional, infographics).

Created content for blogs, landing pages and localization of web-sites.

Manager of company blogs (language- and culture-related and marketing topics) as well as my personal blog (http://expat-tales.ucoz.net/blog/). Articles got more than 1000 clicks in a week.

I was appointed a manager of our linguistic blog at bab.la and had to contribute culture- and language-related articles regularly. The most popular article got more than 1000 clicks in one week. Also, I had to develop an email marketing strategy and create informative and promotional content for our email templates at Bonusbay and Ve Interactive. Emails Open Rate >30%, Click Rate >3.5%.

Manager of company blogs (language- and culture-related and marketing topics) as well as my personal blog (http://expat-tales.ucoz.net/blog/). Articles got more than 1000 clicks in a week.

Created a Facebook content-marketing strategy for the global digital agency Ve Interactive and cashback-service Bonusbay with visuals, text, infographics, articles and ebooks. Resulted in 10X increase in post reach and engagement.