Mali Shinerman
Experienced Professional Freelance CFO
Ramat Hasharon, Israel
Freelancer
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8200
ABOUT
Accomplished CFO & COO positions, experienced with aligning business efficiency goals, ROI, and cross-organization cost reductions. Excellent skills in the negotiation of contracts, cash management, financial modeling and analysis, and dealing with the board of directors and investors.
Knowledgeable with financials, accounting, tax considerations, and corporate legal issues. Excellent written and verbal communication skills both in English and Hebrew. My background includes successful executive-level management in leading media & entertainment organizations, both private and public.
Knowledgeable with financials, accounting, tax considerations, and corporate legal issues. Excellent written and verbal communication skills both in English and Hebrew. My background includes successful executive-level management in leading media & entertainment organizations, both private and public.
LANGUAGES
Hebrew
Native or bilingual proficiency
English
Professional working proficiency
SKILL DETAILS
Finance
359 ₪
/ hr
CFOs
Oversaw Cash Management, Financial Reporting, Budgeting, Forecasting, Audit, and tax issues.
Redefined and implemented an accounting system to better represent financial information and provide more accurate and targeted reports.
Lead M&As of synergetic activities to the company’s core businesses.
Saved the organization countless thousands of dollars through contract renegotiation and/or replacement of service providers.
Managed teams both in the accounting department and the operations and IT departments.
Responsible for the preparation of Management Reports, Financial summaries, and Budgets for the Management Team.
Monitored cash flow and debt covenant compliance; Coordination of quarterly and annual external audits.
Financial liaison with board members, auditors, and outside agencies.
Participated in strategic planning activities.
Negotiated credit line facilities and loan refinancing both in Israel and abroad.
Oversaw activities of related companies abroad.
Worked closely with shareholders and the financial management of the subsidiaries.
Redefined and implemented an accounting system to better represent financial information and provide more accurate and targeted reports.
Lead M&As of synergetic activities to the company’s core businesses.
Saved the organization countless thousands of dollars through contract renegotiation and/or replacement of service providers.
Managed teams both in the accounting department and the operations and IT departments.
Responsible for the preparation of Management Reports, Financial summaries, and Budgets for the Management Team.
Monitored cash flow and debt covenant compliance; Coordination of quarterly and annual external audits.
Financial liaison with board members, auditors, and outside agencies.
Participated in strategic planning activities.
Negotiated credit line facilities and loan refinancing both in Israel and abroad.
Oversaw activities of related companies abroad.
Worked closely with shareholders and the financial management of the subsidiaries.
Accountants
Oversaw Cash Management, Financial Reporting, Budgeting, Forecasting, Audit, and tax issues.
Redefined and implemented an accounting system to better represent financial information and provide more accurate and targeted reports.
Lead M&As of synergetic activities to the company’s core businesses.
Saved the organization countless thousands of dollars through contract renegotiation and/or replacement of service providers.
Managed teams both in the accounting department and the operations and IT departments.
Responsible for the preparation of Management Reports, Financial summaries, and Budgets for the Management Team.
Monitored cash flow and debt covenant compliance; Coordination of quarterly and annual external audits.
Financial liaison with board members, auditors, and outside agencies.
Participated in strategic planning activities.
Negotiated credit line facilities and loan refinancing both in Israel and abroad.
Oversaw activities of related companies abroad.
Worked closely with shareholders and the financial management of the subsidiaries.
Preparation of payroll.
Redefined and implemented an accounting system to better represent financial information and provide more accurate and targeted reports.
Lead M&As of synergetic activities to the company’s core businesses.
Saved the organization countless thousands of dollars through contract renegotiation and/or replacement of service providers.
Managed teams both in the accounting department and the operations and IT departments.
Responsible for the preparation of Management Reports, Financial summaries, and Budgets for the Management Team.
Monitored cash flow and debt covenant compliance; Coordination of quarterly and annual external audits.
Financial liaison with board members, auditors, and outside agencies.
Participated in strategic planning activities.
Negotiated credit line facilities and loan refinancing both in Israel and abroad.
Oversaw activities of related companies abroad.
Worked closely with shareholders and the financial management of the subsidiaries.
Preparation of payroll.
Senior Executives
359 ₪
/ hr
CFO
Oversaw Cash Management, Financial Reporting, Budgeting, Forecasting, Audit, and tax issues.
Redefined and implemented an accounting system to better represent financial information and provide more accurate and targeted reports.
Lead M&As of synergetic activities to the company’s core businesses.
Saved the organization countless thousands of dollars through contract renegotiation and/or replacement of service providers.
Managed teams both in the accounting department and the operations and IT departments.
Responsible for the preparation of Management Reports, Financial summaries, and Budgets for the Management Team.
Monitored cash flow and debt covenant compliance; Coordination of quarterly and annual external audits.
Financial liaison with board members, auditors, and outside agencies.
Participated in strategic planning activities.
Negotiated credit line facilities and loan refinancing both in Israel and abroad.
Oversaw activities of related companies abroad.
Worked closely with shareholders and the financial management of the subsidiaries.
Redefined and implemented an accounting system to better represent financial information and provide more accurate and targeted reports.
Lead M&As of synergetic activities to the company’s core businesses.
Saved the organization countless thousands of dollars through contract renegotiation and/or replacement of service providers.
Managed teams both in the accounting department and the operations and IT departments.
Responsible for the preparation of Management Reports, Financial summaries, and Budgets for the Management Team.
Monitored cash flow and debt covenant compliance; Coordination of quarterly and annual external audits.
Financial liaison with board members, auditors, and outside agencies.
Participated in strategic planning activities.
Negotiated credit line facilities and loan refinancing both in Israel and abroad.
Oversaw activities of related companies abroad.
Worked closely with shareholders and the financial management of the subsidiaries.
Senior Financial Managers
Accomplished CFO & COO positions, experienced with aligning business efficiency goals, ROI, and cross-organization cost reductions. Excellent skills in the negotiation of contracts, cash management, financial modeling and analysis, and dealing with the board of directors and investors. Knowledgeable with financials, accounting, tax considerations, and corporate legal issues. Excellent written and verbal communication skills both in English and Hebrew. My background includes successful executive-level management in leading media & entertainment organizations, both private and public.
EMPLOYMENT HISTORY
December
2015
-
Today
Owner
Kookoolon , Ramat Hasharon, Israel- Owner of my own business of premium baby textiles.
- In charge of every aspect of the business, including - financial and inventory management, negotiations with local and international suppliers, marketing, fulfillment to clients, etc.
- Self-learner of almost every part of the business that is not financially related.
- Created and operate my own e-commerce website.
- Managed a store both on Amazon.com and Etsy.com.
November
2018
-
May
2021
CFO
Panthera Pro Ltd. , Tel Aviv, Israel- Freelance CFO of a brand new start-up company.
- Responsible for the preparation of Management Reports, Financial summaries, and Budgets for the Management Team.
- Negotiated various types of business contracts, in collaboration with legal advisors.
- Negotiated credit line facilities and loans.
- Monitored cash flow on a daily basis.
- Participated in strategic planning activities.
- Worked closely with shareholders and the management of the company.
October
2013
-
October
2015
CFO
Private Holding Company, Tel Aviv- Freelance CFO of a private holding company and its shareholder.
- Acted as the shareholder's representative in the company's subsidiaries.
- Oversaw Cash Management, Financial Reporting, Budgeting, Forecasting, Audit, and tax issues.
- Provided reports to the company's shareholder, analytical analysis, and cash flow forecast.
- Redefined and implemented a new accounting system to better represent financial information and provide more accurate and targeted reports.
- Planned and implemented business plans and budget control.
- Negotiated credit line facilities and loan refinancing.
- Monitored cash flow and debt covenant compliance;
- Coordinated annual external audits.
- Negotiated various types of business contracts, in collaboration with legal advisors.
January
2011
-
March
2013
CFO
Ananey Communications Ltd. , Tel Aviv, Israel- Group CFO in a publicly traded company and its subsidiaries, reporting to the CEO.
- Responsible for the group's finance department, which includes 7 companies in various fields of media and communication.
- Managed teams both in the accounting department and the operations and IT departments.
- Responsible for the preparation of Management Reports, Financial summaries, and Budgets for the Management Team.
- Oversaw Cash Management, Financial Reporting, Forecasting, Audit, and tax issues.
- Planned and implemented business plans and budget control.
- Negotiated various types of business contracts, in collaboration with legal advisors.
- Lead M&As of synergetic activities to the company’s core businesses.
- Participated in strategic planning activities.
- Group's Financial liaison with board members, banks, auditors, and outside agencies.
- Saved the organization countless thousands of dollars through contract renegotiation and/or replacement of service providers.
- Redefined and implemented a new accounting system to better represent financial information and provide more accurate and targeted reports.
- Extensive experience dealing with international partners, clients, suppliers, and service providers.
August
2004
-
December
2010
CFO
Gravity Visual Effects and Design Ltd. , Tel Aviv, Israel- Oversaw Cash Management, Financial Reporting, Budgeting, Forecasting, Audit, and tax issues.
- Responsible for the preparation of Management Reports, Financial summaries, and Budgets for the Management Team.
- Monitored cash flow and debt covenant compliance; Coordination of quarterly and annual external audits.
- Lead M&As of synergetic activities to the company’s core businesses.
- Financial liaison with board members, auditors, and outside agencies.
- Participated in strategic planning activities.
- Negotiated credit line facilities and loan refinancing both in Israel and abroad.
- Oversaw activities of related companies abroad.
- Worked closely with shareholders and the financial management of the subsidiaries.
- Redefined and implemented a new accounting system to better represent financial information and provide more accurate and targeted reports.
- Preparation of payroll.
May
2000
-
August
2004
Supervisor (Experienced senior associate)
Kesselman and Kesselman, Price Waterhouse Coopers , Tel Aviv, Israel- Audit and preparation of Financial statements and tax reports of private and public companies both in Hebrew and in English.
- Managing a team of employees in the audit department.
COURSES & CERTIFICATIONS
August
2003
Certified Public Accountant
Tel Aviv UniversityEDUCATION
September
2003
-
August
2004
MBA in Financial Management
Tel Aviv University
March
1998
-
August
2001
BA
Tel Aviv University- B.A. degree in Accounting and Economics, Tel Aviv University
ARMED FORCES
December
1995
-
September
1997
Sergeant
8200- Full mandatory service in the Intelligence unit.