Mali Shinerman

Mali Shinerman

Experienced Professional Freelance CFO

Ramat Hasharon, Israel
Freelancer
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ABOUT

Accomplished CFO & COO positions, experienced with aligning business efficiency goals, ROI, and cross-organization cost reductions. Excellent skills in the negotiation of contracts, cash management, financial modeling and analysis, and dealing with the board of directors and investors.
Knowledgeable with financials, accounting, tax considerations, and corporate legal issues. Excellent written and verbal communication skills both in English and Hebrew. My background includes successful executive-level management in leading media & entertainment organizations, both private and public.

LANGUAGES

Hebrew
Native or bilingual proficiency
English
Professional working proficiency

SKILL DETAILS

Finance

359 ₪ / hr
CFOs
 Oversaw Cash Management, Financial Reporting, Budgeting, Forecasting, Audit, and tax issues.
 Redefined and implemented an accounting system to better represent financial information and provide more accurate and targeted reports.
 Lead M&As of synergetic activities to the company’s core businesses.
 Saved the organization countless thousands of dollars through contract renegotiation and/or replacement of service providers.
 Managed teams both in the accounting department and the operations and IT departments.
 Responsible for the preparation of Management Reports, Financial summaries, and Budgets for the Management Team.
 Monitored cash flow and debt covenant compliance; Coordination of quarterly and annual external audits.
 Financial liaison with board members, auditors, and outside agencies.
 Participated in strategic planning activities.
 Negotiated credit line facilities and loan refinancing both in Israel and abroad.
 Oversaw activities of related companies abroad.
 Worked closely with shareholders and the financial management of the subsidiaries.
Accountants
 Oversaw Cash Management, Financial Reporting, Budgeting, Forecasting, Audit, and tax issues.
 Redefined and implemented an accounting system to better represent financial information and provide more accurate and targeted reports.
 Lead M&As of synergetic activities to the company’s core businesses.
 Saved the organization countless thousands of dollars through contract renegotiation and/or replacement of service providers.
 Managed teams both in the accounting department and the operations and IT departments.
 Responsible for the preparation of Management Reports, Financial summaries, and Budgets for the Management Team.
 Monitored cash flow and debt covenant compliance; Coordination of quarterly and annual external audits.
 Financial liaison with board members, auditors, and outside agencies.
 Participated in strategic planning activities.
 Negotiated credit line facilities and loan refinancing both in Israel and abroad.
 Oversaw activities of related companies abroad.
 Worked closely with shareholders and the financial management of the subsidiaries.
 Preparation of payroll.

Senior Executives

359 ₪ / hr
CFO
 Oversaw Cash Management, Financial Reporting, Budgeting, Forecasting, Audit, and tax issues.
 Redefined and implemented an accounting system to better represent financial information and provide more accurate and targeted reports.
 Lead M&As of synergetic activities to the company’s core businesses.
 Saved the organization countless thousands of dollars through contract renegotiation and/or replacement of service providers.
 Managed teams both in the accounting department and the operations and IT departments.
 Responsible for the preparation of Management Reports, Financial summaries, and Budgets for the Management Team.
 Monitored cash flow and debt covenant compliance; Coordination of quarterly and annual external audits.
 Financial liaison with board members, auditors, and outside agencies.
 Participated in strategic planning activities.
 Negotiated credit line facilities and loan refinancing both in Israel and abroad.
 Oversaw activities of related companies abroad.
 Worked closely with shareholders and the financial management of the subsidiaries.
Senior Financial Managers
Accomplished CFO & COO positions, experienced with aligning business efficiency goals, ROI, and cross-organization cost reductions. Excellent skills in the negotiation of contracts, cash management, financial modeling and analysis, and dealing with the board of directors and investors. Knowledgeable with financials, accounting, tax considerations, and corporate legal issues. Excellent written and verbal communication skills both in English and Hebrew. My background includes successful executive-level management in leading media & entertainment organizations, both private and public.

EMPLOYMENT HISTORY

December 2015 - Today

Owner

Kookoolon , Ramat Hasharon, Israel
  • Owner of my own business of premium baby textiles.
  • In charge of every aspect of the business, including - financial and inventory management, negotiations with local and international suppliers, marketing, fulfillment to clients, etc.
  • Self-learner of almost every part of the business that is not financially related.
  • Created and operate my own e-commerce website.
  • Managed a store both on Amazon.com and Etsy.com.
November 2018 - May 2021

CFO

Panthera Pro Ltd. , Tel Aviv, Israel
  • Freelance CFO of a brand new start-up company.
  • Responsible for the preparation of Management Reports, Financial summaries, and Budgets for the Management Team.
  • Negotiated various types of business contracts, in collaboration with legal advisors.
  • Negotiated credit line facilities and loans.
  • Monitored cash flow on a daily basis.
  • Participated in strategic planning activities.
  • Worked closely with shareholders and the management of the company.
October 2013 - October 2015

CFO

Private Holding Company, Tel Aviv
  • Freelance CFO of a private holding company and its shareholder.
  • Acted as the shareholder's representative in the company's subsidiaries.
  • Oversaw Cash Management, Financial Reporting, Budgeting, Forecasting, Audit, and tax issues.
  • Provided reports to the company's shareholder, analytical analysis, and cash flow forecast.
  • Redefined and implemented a new accounting system to better represent financial information and provide more accurate and targeted reports.
  • Planned and implemented business plans and budget control.
  • Negotiated credit line facilities and loan refinancing.
  • Monitored cash flow and debt covenant compliance;
  • Coordinated annual external audits.
  • Negotiated various types of business contracts, in collaboration with legal advisors.
January 2011 - March 2013

CFO

Ananey Communications Ltd. , Tel Aviv, Israel
  • Group CFO in a publicly traded company and its subsidiaries, reporting to the CEO.
  • Responsible for the group's finance department, which includes 7 companies in various fields of media and communication.
  • Managed teams both in the accounting department and the operations and IT departments.
  • Responsible for the preparation of Management Reports, Financial summaries, and Budgets for the Management Team.
  • Oversaw Cash Management, Financial Reporting, Forecasting, Audit, and tax issues.
  • Planned and implemented business plans and budget control.
  • Negotiated various types of business contracts, in collaboration with legal advisors.
  • Lead M&As of synergetic activities to the company’s core businesses.
  • Participated in strategic planning activities.
  • Group's Financial liaison with board members, banks, auditors, and outside agencies.
  • Saved the organization countless thousands of dollars through contract renegotiation and/or replacement of service providers.
  • Redefined and implemented a new accounting system to better represent financial information and provide more accurate and targeted reports.
  • Extensive experience dealing with international partners, clients, suppliers, and service providers.
August 2004 - December 2010

CFO

Gravity Visual Effects and Design Ltd. , Tel Aviv, Israel
  • Oversaw Cash Management, Financial Reporting, Budgeting, Forecasting, Audit, and tax issues.
  • Responsible for the preparation of Management Reports, Financial summaries, and Budgets for the Management Team.
  • Monitored cash flow and debt covenant compliance; Coordination of quarterly and annual external audits.
  • Lead M&As of synergetic activities to the company’s core businesses.
  • Financial liaison with board members, auditors, and outside agencies.
  • Participated in strategic planning activities.
  • Negotiated credit line facilities and loan refinancing both in Israel and abroad.
  • Oversaw activities of related companies abroad.
  • Worked closely with shareholders and the financial management of the subsidiaries.
  • Redefined and implemented a new accounting system to better represent financial information and provide more accurate and targeted reports.
  • Preparation of payroll.
May 2000 - August 2004

Supervisor (Experienced senior associate)

Kesselman and Kesselman, Price Waterhouse Coopers , Tel Aviv, Israel
  • Audit and preparation of Financial statements and tax reports of private and public companies both in Hebrew and in English.
  • Managing a team of employees in the audit department.

COURSES & CERTIFICATIONS

August 2003

Certified Public Accountant

Tel Aviv University

EDUCATION

October 2003 - August 2004

MBA

Tel Aviv University
  • MBA major in Financial Management
September 2003 - August 2004

MBA in Financial Management

Tel Aviv University
March 1998 - August 2001

BA

Tel Aviv University
  • B.A. degree in Accounting and Economics, Tel Aviv University

ARMED FORCES

checkbox icon 8200
December 1995 - September 1997

Sergeant

8200
  • Full mandatory service in the Intelligence unit.