Lina Gershom

Lina Gershom

One designer. Everything you need to stand out online.

Tel Aviv District, Israel
Freelancer

ABOUT

Hi there!
I'm Lina, a Web and Marketing Designer and AI enthusiast dedicated to creating eye-catching, effective designs. I have over 4 years of experience in design, starting as an instructional designer, giving me a unique mix of skills.

◾ How I can help You?
- Create compelling social media visuals and carousels, especially for LinkedIn, to boost visibility and engagement, to strengthen your brand identity and connect with your audience
- Design a user-friendly website optimised for lead generation and sales
- Refresh the design of your current website (on platforms like Squarespace, Wix, Tilda)

✨My mission is to help your business elevate its online presence and shine.

LANGUAGES

Russian
Native or bilingual proficiency
English
Full professional proficiency
Hebrew
Limited working proficiency

Design for Social Media

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SKILL DETAILS

Design & Graphics

60 ₪ / hr
Website Design
I design websites that help established businesses look as strong online as they are in reality. My work goes beyond visuals. I structure content, clarify messaging, and guide user flow so the site actually supports business goals, not just looks good. I build on Wix and Squarespace, creating clean, modern, easy-to-manage websites that convert visitors into clients.
Graphic Design
I specialize in marketing-driven graphic design for social media, LinkedIn, and digital campaigns. My work focuses on clarity, consistency, and modern visuals that reflect a brand’s positioning. I regularly create assets for SaaS, EdTech, and service businesses.
Logo Design
I design logos as part of a broader brand system, not as standalone visuals. My approach focuses on simplicity, scalability, and alignment with the client’s positioning. I’ve worked on logo refinement and redesign projects for businesses updating outdated branding.
Presentation/Demo Design
I create structured presentations that communicate ideas clearly and professionally. My experience includes designing training materials, pitch decks, and educational slides, including large-scale projects for EdTech platforms. I focus on readability, visual consistency, and logical flow.
Template Design
I design reusable Canva templates for social media, presentations, and websites, allowing clients to maintain consistency without ongoing design support. These templates are built to be easy to edit in tools like Canva, Wix, or Squarespace.
Banners & Ads
I design high-performing banners and ad creatives tailored for digital platforms, including LinkedIn and web campaigns. My focus is on strong hooks, clear messaging, and visuals that support conversion goals.
Event Design
I create visual materials for events, including promotional graphics, social media assets, and presentation slides. My work ensures a consistent visual identity across all event touchpoints. I worked a lot with Non-profit event organizations
E-learning
I have experience designing e-learning materials, including training slides and visual systems for educational platforms. My background includes working on learning content for corporate training environments. I have experience working with Articulate 360, Articulate Rise
Business Card Design
I design business cards that align with the overall brand identity and maintain a clean, professional look. I focus on typography, spacing, and print-ready formatting.
Infographics design
I create infographics for social media that simplify complex information into clear, structured visuals. My approach focuses on hierarchy, readability, and logical storytelling, especially for B2B and educational content.
Landing page design
I design conversion-focused landing pages with clear structure, messaging, and user flow. My work includes wireframing and full design in platforms like Wix and Squarespace, tailored to business goals.
Generative AI Designer
I use AI tools such as Midjourney, Nano Banana, and Higgsfield to create custom visuals, including illustrations, concept imagery, and branded assets. I integrate AI-generated content into real marketing use cases, not just experimental visuals.

Websites

65 ₪ / hr
Dynamic Websites
I work on dynamic website structures, including content-heavy and multi-page sites with CMS functionality. My focus is on usability, scalability, and easy content management for clients.
Simple Websites, Landing Pages
I design and build clean, easy-to-manage no-code websites for middle and small businesses, experts, and personal brands. These projects focus on clarity, speed, and strong visual presentation without unnecessary complexity.
Wix
I specialize in building structured, user-friendly websites on Wix. My work includes full website builds, redesigns, and CMS setup, allowing clients to manage content independently after launch.
Responsive Website Development
All my websites are designed to work seamlessly across desktop, tablet, and mobile. I prioritize responsive layouts, readability, and performance across devices.
SquareSpace
I design and develop websites on Squarespace, including service-based sites and template-based solutions. My focus is on clean structure, strong visuals, and easy customization for clients.

EMPLOYMENT HISTORY

September 2023 - Today

Web and Marketing Designer

tlv.agency
  • - Website Design: Squarespace, Wix, Tilda websites, landing pages, and other digital properties for agency clients
  • - Visual Branding: Logos, brand guidelines, marketing materials, etc. to build visual brand identities
  • - Social Media Creative: Social media graphics, ads, and other visual content
January 2020 - Today

Web & Marketing Designer

Lina Gershom (freelance) , Worldwide
  • ◾ How I can help You?
  • - Create visually engaging ads, and visual marketing materials to strengthen your brand identity and connect with your audience
  • - Design a user-friendly website optimized for lead generation and sales
  • - Refresh the design of your current website (on platforms like Squarespace, Wix, Tilda)
  • - Create AI-generated art and designs that capture attention and convey your brand message creatively
  • I have been a designer for the past 4+ years, accumulating expertise in various areas, including Web Design, Graphic Design, Brand and Logo Design, and Digital Marketing Design.

COURSES & CERTIFICATIONS

September 2023

Start the UX Design Process: Empathize, Define, and Ideate

Coursera _ Google
  • Focuses on understanding users through empathy, defining clear problem statements, and generating ideas to address user needs and pain points.
August 2021

Foundations of User Experience (UX) Design

Coursera _ Google
  • Covers entry-level UX designer responsibilities and cross-team collaboration. Introduces core concepts such as user-centered design, accessibility, and equity. Explains the role of design sprints in solving problems efficiently.
May 2021

Coursera _ University of Virginia _ Fundamentals of Project Planning and Management

Coursera University of Virginia
  • Course covering project initiation, planning, and execution. Includes defining scope, task sequencing, critical path, risk assessment, and using earned value to monitor progress, control costs, and keep projects aligned with goals.

EDUCATION

2014 - 2018

Digital Broadcast Engineering

MTUCI

VOLUNTEER WORK

May 2022 - July 2022

Brand and Graphic Designer

NOW Digital Diplomacy
  • I volunteered as a Brand and Graphic Designer for an educational platform focused on digital diplomacy and global activism, where I helped shape a clear visual identity that supports its mission of educating school students, university learners, and professionals from different countries. The initiative addresses the gap in global thinking by promoting awareness of shared social, environmental, and political challenges, encouraging collaboration over conflict, and fostering a sense of collective responsibility. Through my design work, I translated complex ideas about global responsibility, youth leadership, and social change into accessible visual content, strengthening communication across diverse audiences and supporting the platform’s goal of building an engaged community of future ambassadors who can influence public perception and contribute to more unified approaches to global issues.
Publish an Article

published by Lina Gershom

Understanding your brand's character is like an adventure — exciting, yes, but full of decisions that can change your course. Here's one way to better understand your brand.