Dana Ohana

Israel

Freelancer

Contact

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LANGUAGES

English

Native or bilingual proficiency

Hebrew

Native or bilingual proficiency

Spanish

Limited working proficiency

SKILL DETAILS

Training

LinkedIn Training

Sales & Marketing Training

Coaching

Business Coaching

Sales & Marketing

633 ₪ / hr

Lead Generation

Business Development

Business Consulting

- Building online brands
- Working with sales team
- Social media expert

Marketing Strategy

1-on-1 consultation

Corporate Branding & Identity

Facebook Marketing, Facebook Advertising

Instagram

Marketing Analytics

Content Marketing, Outbrain, Taboola

EMPLOYMENT HISTORY

January 2020 - Today

Owner and Founder

Big.Consulting, South Africa

I am a branding and social media expert, my belief is that we are all brands, and we are all unique and we all have a story to share, the story that got us to where we are now. I help my clients to create their own personal brand by telling their story, building their own community >> building relationships by solving the problem and not by selling a product/ service >> building trust while using social media the right way.
- Marketing and strategy consultation
- Social media 1-on-1 trainings
- Hosting workshops
- Create online courses and tutorials.
- Community management on different platforms such as Facebook and Telegram.

September 2015 - August 2018

End User & Trade Marketing Manager

Kimberly -Clarck , South Africa

- Implement and drive segment-specific EMEA platforms and campaigns
- Develop End User & Channel Marketing Plan
- Agree Marketing Plan with Country Marketing Manager & Sales Leaders for key segments (and distributors as relevant)
- Develop & manage A&P budget plans for End Users & Channel activities and monitor ROI
- Roll out & monitor Channel & End User Marketing Programs
- Distributor Communication
- Manage Segment, platform and product launches to target End users & Channel
- Create Marketing support materials for campaigns and other marketing activities
- Provide feedback and ensure products meet local end-user needs and regulations
- Manage and proactively develop PR & Advertising
- Manage local Exhibitions
- Feedback segment end user & channel needs , issues and concerns to Country Marketing Manager
- Find lead lists from local sources
- Search for segment-relevant industry associations and other entities that could support marketing activities
- Manage/ check translations of marketing collaterals & marketing presentations relevant to end user & channel activities
- Maximize use of tools as processes like CTM, DDS, Marketo, SFDC to drive segment growth
- Agree and implement Marketing actions as implementation or follow-up to DDS projects
- Implement commercial teachings and tools for sellers teams for key segments (What is our right to win)
- Compile competitor and pricing information for products
- Implementing sales training within specific segments and relevant product categories for end users and channel team
- Spend 20% of time in field with sales team each week
- DRS Training

March 2013 - August 2015

Brand Manager

Kimberly -Clark , Israel

- Promoting marketing platforms in various segments.
- Increasing market share and sales volumes
- Managing and analysing product launches.
- Understanding the competitors.
- Responsibility for product design, initiating new products, from gathering product requirements from the client, through product definition.
- Working closely with the development department in the planets.
- Managing budget
- Increasing revenues and profitability improvement initiative.
- Leading and implementing marketing launches and suitability as a tool for the sales team.
- Dealing with several factors: PR, advertising, sales promotion, graphic artists, printers and suppliers.
- Marketing activates such: import and design new products, launch platforms, launch promotions etc.
- Managing digital: Website (SEO + Design) and social media.
- For 6 months I've replaced marketing manager ¡V during that I've managed and implement marketing strategy, all activates where on my responsibility. Due that I received recognition as exceptional employee in the division and company.

August 2012 - March 2013

Category Manager

Tnuva , Israel

- Managing projects for different brands.
- All trade marketing activities.
- Working with the different marketing managers and sales team.
- Creating promotions and analysing the data.

January 2011 - August 2012

Assistant Director of Marketing at Tnuva

Tnuva , Israel

Dealing with several factors: PR, advertising, sales promotion, graphic artists, printers and suppliers.
 Packaging production to Israel and abroad.
 Building business reports, analysing and presenting conclusions.
 Collaborating with TM department of visibility and activities at point's sale.
 Collaborating with Trade and sales on new launches and exciting products and promotions.
 Project manager such as product launches, ATL activates etc.
 Working directly with the plant team (production manager, food technology, purchasing and quality manager) and being involved in R&E.
 Managing website, Facebook page and other digital media content.
* I functioned as a brand manager