Michael Chachashvili

- Landing page building using Pagewiz.com.
- Advertising through PPC platforms: Google AdWords, Bing Ads, Yandex.Direct, Facebook Ads & Other channels.
- Optimizing Landing Pages and advertising campaigns to keep targeted ROAS/ROI/CPL

PPC & Online Marketing
Google, Yandex, Bing
PPC & Online Marketing Strategist & Expert
Niche & market analyzing, Lead gen., Conversion tracking, Campaign optimization:
- Google Adwords: Search & GDN. Reporting. Analyzing.
- Facebook Ads

PPC/SEM Strategist & Expert
Google AdWords Certified Partner
5 years of experience
Google, Yandex, Bing
PPC & Online Marketing Strategist & Expert
Niche & market analyzing, Lead gen., Conversion tracking, Campaign optimization:
- Google Adwords: Search & GDN. Reporting. Analyzing.
- Yandex Direct. Search and Yandex Ad Network
- Bing ads

- Delivered social media monitoring and effectiveness reports for senior management.
Generated marketing qualified leads that led to $100K in closed deals
- Lead team members and vendors to manage the social media advertising strategy for more than 60 social media accounts.
- Increased conversions 150%, CTR 49% and social web referrals 41% in the first six months.
- Oversee social media training program for all company departments. Weekly content and strategy program helped realize 13% average growth each month in social presence.

Data analyzing for better KPIs:
- Segmentation by given task
- Analysing behaviour
- Analyzing sources/mediums: ROI/CPA/Revenue/Revenue Per Click/Session/Unique Visitor & more
- Geolocation attribution
- Device attribution
- Goal completion under conversion funnel strategy
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- Lead generation campaigns
- Clicks to website campaigns tracking conversions by Facebook Pixel
- Remarketing campaigns using audiences lists, lookalike lists, email lists