BLBA
Creative & strategic marketing specialist
Herzliya, Israel
Freelancer
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Sales & Marketing Training
Market Research
Tradeshow, Event & Convention Planning
Viral & Guerrilla Marketing
Research & Surveys
Social Media Marketing - SMM
Customer Service & Support
Corporate Branding & Identity
Facebook Marketing, Facebook Advertising
Instagram
ABOUT
I have a passion for marketing, strategy and advertising and love all cooky, crazy and creative ideas. I love combining my experience in research, design and strategy together and am looking to work with individuals who are looking to grow their brands, are needing assistance with research, vision or even looking for an extra hand with organising things from events, to creative work like business cards, flyers, scripts for videos etc...
LANGUAGES
English
Native or bilingual proficiency
Hebrew
Professional working proficiency
Afrikaans
Limited working proficiency
SKILL DETAILS
Training
120 ₪
/ hr
Sales & Marketing Training
I have great experience in training and tutoring. I have lead teams of individuals previously from when I was in charge of all project managers and promoters nationally in South Africa for Isilumko. In addition I also trained and managed teams and was in charge of in store training for individuals working in Hilton Weiner stores in Cape Town where I was also involved in implementing a new in-store strategy and training methods in client services, styling and sales techniques which proved to be so successful that this led to a 400% increase in sales in one of their particular stores (August to September).
TV & Theatre
120 ₪
/ hr
Production Manager
I previously was the creative project manager for BabyTV and this involved script writing and working with the editor to create monthly promo videos for their shows. I also was in charge of VOD metadata and lineup creation as well as VOD distribution to online platforms.
In addition, I have worked with production houses in South Africa where I was a production coordinator for the following adverts: Samsung Mix & Match, Gaviscon Twins as well as for a series of videos which were for web for a property site.
More recently I have worked closely with YouTube and Vine celebrities as well as managed individuals who were content creators and were posting videos on an application called Reactions.
In addition, I have worked with production houses in South Africa where I was a production coordinator for the following adverts: Samsung Mix & Match, Gaviscon Twins as well as for a series of videos which were for web for a property site.
More recently I have worked closely with YouTube and Vine celebrities as well as managed individuals who were content creators and were posting videos on an application called Reactions.
Assistant Director
Previously worked with Velocity Films where I was involved in arranging the shoot for Gaviscon Twins advertisement which included booking crew, equipment, locations, cast as well as organizing call sheets, permits, cast, the day of the shoot, booking child minder.
I was also involved in both photo and Picture Research and Sourcing, and Storyboard creation.
I was also involved in both photo and Picture Research and Sourcing, and Storyboard creation.
Script Editor
I previously was the creative project manager for BabyTV and this involved script writing and working with the editor to create monthly promo videos for their shows.
I have also written scripts for videos created for a social app called Reactions.me, which were sent out to their users.
I have experience in both writing and editing scripts where I have reworded and made scripts more interesting and exciting or appropriate according to the audience being targeted.
I have also written scripts for videos created for a social app called Reactions.me, which were sent out to their users.
I have experience in both writing and editing scripts where I have reworded and made scripts more interesting and exciting or appropriate according to the audience being targeted.
Sales & Marketing
120 ₪
/ hr
Market Research
I have over 8 years experience in market research. I have worked in the pharmaceutical industry as well as for startups.
I have coordinated and supervised interviewers in field, set up appointments and conducted interviews - Qualitative Research.
I have also been involved in editing and coding questionnaires for computer processing as well as editing English for reports/papers.
I have researched many industries from social media, to high tech, finance, fintech, travel, teak wood, fashion, FMCG and jewellery.
I have coordinated and supervised interviewers in field, set up appointments and conducted interviews - Qualitative Research.
I have also been involved in editing and coding questionnaires for computer processing as well as editing English for reports/papers.
I have researched many industries from social media, to high tech, finance, fintech, travel, teak wood, fashion, FMCG and jewellery.
Tradeshow, Event & Convention Planning
I have great experience assisting with customer service, running email communications as well as CRM. In addition, I have also aided in running day to day activities within including data entry, schedule planning, event planning, fundraising, email support, Q&A of websites and apps, website updates.
Viral & Guerrilla Marketing
I have been involved in the production of flash mobs as well as viral social videos - from talent management to coordination - I have been involved in all aspects. I have also been involved in the filming of these events and using them in client presentations to show the success of the day.
Research & Surveys
Over the years I have had extensive experience in both primary and secondary research from conducting quantitative research for the pharmaceutical industry to research such as entertainment, high-tech, fashion and finance.
Social Media Marketing - SMM
I have great experience in this from Reactions, Ad Dynamo as well as Cinchkey - in each case I have managed and run with the social media channels and assisted in increasing their brand awareness, gaining more likes as well as been involved in PPC campaigns etc as well as acquiring leads through the use of social media.
Customer Service & Support
I have great experience assisting with customer service, running email communications as well as CRM. In addition, I have also aided in running day to day activities within including data entry, schedule planning, event planning, fundraising, email support, Q&A of websites and apps, website updates.
Corporate Branding & Identity
I have worked on this both within companies where I have been involved in rebranding as well as for clients directly where I have aided them come up with a brand identity.
I have been involved in all aspects from research, vision, coming up with mission statements, logo ideas, colors, social and web.
I have been involved in all aspects from research, vision, coming up with mission statements, logo ideas, colors, social and web.
Facebook Marketing, Facebook Advertising
I have over 4 years experience in Facebook Marketing and Advertising. I have worked both in companies where I managed this internally as well as for an online agency where I managed multiple companies marketing and advertising. I have worked with brands like Range Rover (South Africa), Mini Cooper (South Africa) and Smirnoff Ice (South Africa), companies like BBDO (South Africa), Salient (South Africa), Ogilvy (South Africa), Liquorice (South Africa) Leftfield (South Africa), Cinchkey Inc. (Israel) and Reactions.me (Israel).
Instagram
I have great experience managing the social media for different brands and have assisted in growing social media presence on Instagram, Facebook and Twitter specifically.
Recent companies include Reactions.me and Cinchkey Inc.
Recent companies include Reactions.me and Cinchkey Inc.
Writing & Editing
150 ₪
/ 250 words
Editing & Proofreading
Resume & CV Writing
I have aided in both designing and putting together resumes. I not only assist in helping write them but also will assist in designing them in order to help make your CV stand out.
Facebook, Twitter Post Writing
I have handled a number of different companies Facebook and Twitter posts where I have used programs like Hootsuite and SlackSocial.
Design & Graphics
120 ₪
/ hr
Flier, Brochure, Pamphlet Design
I have great experience in creating pamphlets, one pagers, brochures and flyers. I have worked with many companies from different industries where they have used this in promotional materials. I have worked with industries such as television, finance, social, medical, beauty and more.
Presentation/Demo Design
Business Card Design
I have great experience with both designing and creating business cards for an array of companies. I have worked with companies in an array of industries from finance, to teak wood, to pharmaceutical research and more.
EMPLOYMENT HISTORY
Today
Freelance
Gallavan, Israel
September
2017
-
January
2018
Account Manager
natie , Israel- - Build a strong and lasting relationship with the client
- - Management of day-to- day client liaison. responding to emails/calls and acting as first point of contact for natie on all aspects of the project
- - Preparation and circulation of creative briefs
- - Getting client approvals for all briefs and creative outputs
- - Gatekeeper for reviewing creative feedback once in the creative process -making sure nothing is missed before it goes to client
- - Ensuring creative team are kept up to date with all project developments
- - Design support as well as Graphic Design for specific projects
- - Ability to problem solve and manage the clients expectations
- - Actively follow up and drive projects from initial briefing, ensuring the project is
- developed to its full potential as well as build and maintain a project timeline, ensuring that all project milestones are met in a timely and efficient manner
- - Social media planning and implementation for natie
- - Help push the agency into potentially new directions beyond standard branding by assisting with external projects or initiatives
January
2016
-
May
2016
Head of Community
Cinchkey Inc. , Tel Aviv and New York- -Build relationships with individuals in Chambers in USA & form partnerships with them - Handle all social pages & assist with copy for emails, posts, etc.- Facebook, Twitter, LinkedIn, Crunchbase, Angelist, MappedinNYC
- - Create & design all marketing materials for investors, events, customer campaigns & sales tools including company videos, one pagers, infographics, investor decks, sales decks, flyers, postcards, business cards, stickers & t-shirts
- -Build Cinch community & spread awareness in social groups across specific verticals such as restaurants, coffee shops & cafes, spas and hairdressers
January
2015
-
December
2015
Marketing Director
Reactions.me , Tel Aviv- - Research, social strategy & online marketing
- - Overseas external project management, audition talent management, pre-recording of reactions management & support for events, especially for the Streamy Awards
- - Management of all creative projects, PR & deadlines & copywriting required for launch of Samba on Android Wearables & PR for Streamy Awards (Including Product Hunt PR- not released)
- - Scripting for App stores & scripting for all videos sent out for holidays & occasions to app users
- - Relationship & talent management with audition folks, YouTube & Vine celebs (internationally) as well as distribution of best reaction collage videos to them
- - Staff Picks management & daily analytics (Crashlytics & Google analytics) - Business Development micro-management, support & talent scouting
- - Support email management & proof reading of legal documentation
January
2014
-
December
2014
Creative Project Manager
BabyTV , Tel Aviv- - VOD metadata & lineup creation, VOD distribution to online platforms & project management, VOD image bank management & artwork creation
- - Management of all creative projects & deadlines including one pager creation for monthly highlights - Script writing of monthly promos as well as distribution, project management & tracking of monthly promos to international affiliates & all international FIC offices
- - Information email management
- - Style Guide, Program & VOD Catalogue management (from print to distribution)
July
2013
-
October
2013
Brand Manager /ABP
Hilton Weiner- -Strategy for Hilton Weiner stores
- -Administration and Operations in store - Stock take and Product training
- -Design of Hilton Weiner internal newsletter
- -Training of teams in store, Client services, Sales
- -The new training methods in client services, styling and sales techniques proved to be so successful in store that this led to a 400% increase in the Cavendish store sales from August to September
April
2012
-
July
2013
Designer, Account Manager, Sales & Strategy
Ad Dynamo- -Create banners for online campaigns & design of rate cards
- -Strategy, concept creation and design for sales pitches and presentations to clients
- -Marketing and Sales – PPC, CPM, ROI campaigns (banners, Facebook and Twitter)
- -Account Management & Business Development
October
2011
-
April
2012
National Accounts/Operations Manager
Isilumko- -Manage accounts for all promotions, distributions, advertising and activations
- -Liaise with clients, create briefing notes, brief AE’s nationally, create feedback
- templates, send feedback to clients after promotion
- -Come up with research methodologies for briefs and strategic means of implementing them
- -Create designs and layouts for briefs/activations
- -Film activations and create promotional videos for clients such as Loreal, I&J, Royco
2009
-
2012
Clothing design and marketing
Bargeo- -Design exclusive items of clothing for women and conduct all marketing
- -Sell to individuals as well as shops
- -Stock take
2008
-
October
2011
Freelance Market Research Project Manager
Campbell Belman (Pty) Ltd- -Coordinate and supervise interviewers in field
- -Set up appointments and conducting interviews - Qualitative Research
- -Edit and code questionnaires for computer processing
- -Edit English for reports/papers
November
2010
-
December
2010
Intern/Assistant Producer/Production Coordinator
Velocity Films- -Organize shoot for Gaviscon Twins advertisement
- -Book crew, equipment, locations, cast
- -Organize call sheet, permits, cast, day of shoot, booking child minder
- -Photo and Picture Research and Sourcing, Storyboards
EDUCATION
2008
-
2010
BA Communications Management
VEGAVOLUNTEER WORK
January
2004
-
September
2006
working with eldery
Selwyn SegalLINKS
19 SKILLS
120 ₪
/ hr
Training
120 ₪
/ hr