Amazon has over 540 million products on sale, all the sellers wouldn’t be able to sell their product effectively but on the other hand, some have the sales better than their competitors
But how do they do that?? This is not a mystery though, they make certain optimizations to their product details page. This is known as Amazon Listing Optimization. Amazon Listing Optimization consists of the methods of how effectively the product details can be changed in order to grab the user’s attention.
The first step of Amazon Listing Optimization is to perform a competitor analysis. Amazon SEO experts have some strategies to follow in the competitor analysis to perform Amazon Listing Optimization in a better way.
Amazon Keyword Analysis:
Increasing the search engine rankings, you need to carry out an Amazon Keyword Research and find out the keywords your competitors rank for. Take a list of keywords you need your product to rank for and also the keywords that the competitors rank for. The better way to perform Amazon Keyword Analysis is to use an Amazon Keyword Tool.
Analysis of the search page results:
To have a better output for your Amazon Listing Optimization is by analyzing the search page results related to products that you sell. Have a note of the common title descriptions and have a note of the top sellers too.
Find Out the Big Players:
There may be some products that are bestsellers all the time. Make a note of their details and have a complete analysis n their product page. Spot the metrics that make them rank in the search page. Jot down the keywords that they use in the description and also know their weaknesses by going through the customer’s reviews, ratings, etc. This could help you know the fields in which your products can shine.
Have a look into the Q& A section:
The Q&A section helps you to know more about the products. This section contains the doubts that customers have about that product, this can help you to optimize your product details too.