Creative Idea:How to Create Facebook Ads With Emails List

מאת הילי
בתאריך 19 יולי, 2016

Creative Idea:How to Create Facebook Ads With Emails List

Creative Idea:How to Create Facebook Ads With Emails List

#1: Serve Ads to any or all Email Subscribers
Since it needs no email list segmentation, the simplest way to get started is to target on all of your email subscribers. Just upload your entire email list right into Facebook as a custom audience.
The secret is to make a unified message across totally different channels: email to Facebook to web site.
Target this audience if you are looking to reach your entire list to get the news out a huge event or a store wide sale, wherever the message is that the same for everybody. check that your Facebook ad contains a similar look and message or provide as your emails.
The idea is to share engaging content, therefore your email audience can facilitate unfold your message by interacting along with your ads, acting as brand  ambassadors.
Since this audience is already familiar your brand, analyze engagement metrics (shares, likes comments) to measure the effectiveness of those ads. Their interaction validates however well the ad resonates with them, which ends up in a very higher relevant score, additional free organic reach and social proof .

#2: Target Ad Delivery by UnOpens and Opens
To employ these next few tactics, it’s necessary you're ready to segment your email list subscriber into audiences for remarketing.
First, divide your email list into people {who|people that|folks that|those that|those who} have opened your email and those who haven't. Then, further segment the open list into those who did and failed to take action.
Target Subscribers who Opened Your Email
Create a Facebook ad that appears exactly as the e-mail you sent for those who only read your email. you would like to get this audience to take action, therefore change up the messages with the ad. as an example, if the goal of the e-mail was to get white book downloads, then provide an equivalent white book in your Facebook ad, however write a message or ad copy that differs from your email.
Target Subscribers who Didn’t Open Your Email
For the subscribers who didn’t even open your email, wait a few days then target them with a Facebook ad. Since they haven’t read the e-mail, show them the same message. This helps your company keep in front of your audience.

#3: Purchase Subscribers by segment
If you have AN ecommerce web site, a good way to increase the lifetime value of a customer is to cross-promote and/or upsell related merchandise.

Utilize Facebook carousel ads to spotlight multiple products will provide additional value for previous customers. Show products that match with items they’ve already purchased. so if they bought dog treats, then show them pet-food or dog toys.

4#Take Advantage of Lookalike Audiences
Maximize the potential of your customers by creating lookalike audiences to scale your advertising results by finding an audience that’s the same as previous purchasers.
Upload your previous purchasers emails into Facebook to create people list of  who square measure he same as that audience.
Think of ways in which to segment your audience, counting on what you would like to advertise. it should be to segment by age,  product type or gender . Then upload your email segments into Facebook as a custom audience.

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