10 UX Design Principles and Laws You Need to Know

מאת Sophia Jasper
בתאריך 14 ספטמבר, 2022

UX design can be daunting and complicated, but it doesn’t have to be. When you know the right principles and laws, you’ll be able to set yourself up for success by knowing exactly what your customer wants and delivering it to them. If you’re unsure about which principles or laws are most important, this article will help you understand them, decide which ones you need to focus on, and learn how to incorporate them into your workflow. With just 10 UX design principles and laws, you’ll be equipped with all the information you need to start designing your next project in no time!

10 UX Design Principles and Laws You Need to Know

1) Understand Your User

 

Know your user. Who are they? What are their goals? What motivates them? Does the app meet their needs? It's important that you have this understanding of your user before starting your design process, because it will shape the way you design.

 

2) Think About How People Use Technology

 

The principles of what makes a great website layout have been talked about since the first website was created. Successful businesses have applied these principles in their design process, with the end goal of making their customers feel appreciated and acknowledged. Here are 10 UX design principles every designer should know: 

-Every element on a page must be able to reduce clutter 

-The positioning of elements on a page must guide visitors through an intended flow 

-Visual hierarchy is all about deciding which items should stand out more than others, for example using size or color differences

 

3) Maintain Focus on What Matters Most

 

Think about the user: their needs, behaviors, and contexts. They will use your product how you want them to only if it solves their problem or improves their life in some way. The next step is crafting an experience with them in mind: form should follow function, as designers put form on top of function when they create a product. Finally, don't forget that the user's point of view trumps all others, so consider not just what you would do with a service but also what your users would do – think about why they use it and what motivates them each time they do it!

 

4) Provide Easy Access to Important Features

 

At the top of the page, you'll find ten valuable principles and/or laws that every designer should know. If you want a quick synopsis of why each one is important, we've included a sentence or two under each point. 

Below this, we have provided links so that you can learn more about these concepts on your own time - but feel free to scroll past if you don't want any further reading right now.

 

5) Keep Things Simple

 

All designers should know these ten principles. They're the result of good design theory, hard-won experience, and five basic design laws that together ensure a successful interaction between human beings and the physical objects they use in their everyday lives.

We have condensed all of this knowledge into the 10 UX principles that you'll find below:

1) Visibility - Visibility means being able to see and interpret an object's form, size, position relative to oneself, direction of movement or distance away from oneself. 

2) Understandability - What is often called usability in computer science has its roots in cognitive psychology as a measure of a person's ability to use an object under specific conditions so as not to be frustrated by it or make errors using it.

 

6) Don’t Place Too Many Options Before Users

 

Don’t Place Too Many Options Before Users – The KISS Principle: Keep It Simple, Stupid. This is often referred to as the KISS principle. Put another way, don’t give users a lot of options when you can satisfy their needs with a few. Ideally, keep your number of design options limited so users can choose just one that does the job for them on its own merits.

 

7) Put Important Information at the Top

 

User Experience (UX) design is becoming increasingly important in web development. Commonly referred to as designing for the user, it is a style of design that focuses on how people experience a service or application, determining what they find easy or intuitive as well as frustrating. With almost every business on the Internet today relying on UX, there's an increasing need for designers who know what they're doing when it comes to this area of expertise.

 

8) Offer Consistent Navigation

 

When it comes to user interface design, there is a delicate balance between what designers want for the user experience, and what users need. Often times, navigation can be cumbersome or confusing.

 

9) Interactions Matter – When They Work, and When They Don’t.

 

UX designer Greg Shea has identified ten essential principles and laws that he believes all designers should know, some of which might surprise you. Take this summary as a roadmap for your learning: the more aware you are of these design principles, the better prepared you will be when it comes time to execute your own designs.  Let’s start with principle number one – Interactions Matter – When They Work, and When They Don’t. We could have written an entire blog post on just this topic alone! But for now, we’ll just say that by keeping in mind how different people interact with a system, you can find ways to optimize the experience so that people can easily accomplish their goals with minimal effort or difficulty.

 

10) Visual UI Standards = Consistency + Accessibility + Desirability.

 

Designing a web application should be done in accordance with UI standards so that the user interface (UI) is comfortable for all users. UI design must include consistency, accessibility, and desirability. The principles of Consistency + Accessibility + Desirability are key elements in the development of any interactive product. If these three pillars are upheld, then a successful UI design is the result. 

 

Final Note

 

Knowing the principles of good design will help you create better products. This list covers 10 design principles and laws that are valuable for every designer. In India, we hire website Design Agency or have a UI UX Design Company in Bangalore offer interactive design services in India, if needed. Contact us today for more information.

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