What Is SEO and Why Is It Important?

מאת Paul Walker
בתאריך 31 יולי, 2022

If you are new to SEO, it can seem like a daunting task. It can involve learning how Google's algorithm works, determining your keyword strategy, and writing an appealing Meta description

What Is SEO and Why Is It Important?

What is SEO? If you are new to SEO, it can seem like a daunting task. It can involve learning how Google's algorithm works, determining your keyword strategy, and writing an appealing Meta description. But the basic principles of SEO still apply. In this article, we will explain the principles behind on-page SEO. Let's start with the basics: Keywords and Meta description. Keywords are important in getting the highest search engine rankings, but they aren't the only components of SEO.

On-page SEO

On-page SEO is an essential part of your marketing strategy. In addition to keyword optimization, this type of optimization involves the use of meta-tags, titles, links, anchor text, and good copywriting. While on-page SEO has changed a lot since search engines first launched, it remains a valuable core competency for maintaining a competitive edge. Here are some key tips to keep in mind when using on-page SEO. 1. Make sure your website loads quickly

First, always make sure your page content is quality. If your content is not up to par, it will be penalized. Google uses various signals to determine user satisfaction. One of these is page title and description. These two factors are crucial to the search results. They also play a crucial role in determining the ranking of your content. By following these tips, your page will be more visible in search results. Once you have these factors in place, you can focus on enhancing your on-page SEO.

Google's algorithm

You've probably heard of Google's algorithm for SEO before, but do you know what it is and how it works? In a nutshell, it's the mathematical formula that determines where a webpage ranks on the search engine. It crawls through websites and assigns a numerical value to each ranking factor. Each of these factors adds up to create a final ranking. To get a good ranking in Google, your website must rank high in the search engine's algorithm.

Since 2021, Google has introduced several updates to its algorithm. This year, User Engagement has doubled in importance, becoming the fifth most important factor. These changes have changed the landscape of SEO forever. For example, the Google Panda update penalized over-optimization and other SEO practices. Google also introduced the Google Penguin algorithm, which penalized over-optimization and other SEO practices. Page and Brin developed Google on this model.


The first step in the process of increasing your website's organic search traffic is to identify the right keywords. The highest trafficked pages on Google and Yahoo are those that contain a high volume of head terms, while long-tail keywords are usually less competitive. These keywords can produce up to 70 percent of organic search traffic. While it can take months to rank for a head term, long-tail keywords can be beneficial to a website early on.

To increase your page's organic traffic, optimize the Meta Description tag. It will be displayed underneath the URL and title of the page. This tag plays an important role in SEO, as a well-written, relevant meta description can increase click-through rate (CTR), which is another important factor in search ranking. Be sure not to spam the meta description tag! In addition to keywords, include meta tags and backlinks. These can be used to link to other pages or even a single page on a website.

Meta description

You have probably seen a lot of advertisements promoting your website and its meta description. It's a good idea to include a brief description that summarizes what your website is about. You can include this information underneath the URL and title of the piece on the SERP. Traditionally, Google has given you 156 characters for this meta description. Recently, however, Google has begun to give you more character space. Hence, you can expand your meta description to 280 characters or more.

In writing a meta description, you need to keep in mind the keywords you are targeting. High-traffic keywords are best targeted, as they are likely to get higher ranking for your website. Try to avoid using the same meta description on different pages, as this is likely to lead to broken links. The length of your meta description also matters. You should have different meta descriptions for each page on your website. If you have a large website, it's best to use different meta descriptions for each page.

Alt text

While Google hasn't explicitly mentioned alt text as a ranking factor, the guidelines it provides warn against keyword stuffing, which can cause your site to be regarded as spam and negatively impact search rankings. However, you can get an idea of how to optimize images with alt text. Below are some tips:

Use descriptive text instead of keywords: Screen readers use this to indicate images. Keywords that don't match the image's content aren't helpful to them. And too many keywords can actually hurt your SEO. So, it's always best to be as accurate as possible. A well-written Alt Text will increase your site's search rankings. So, how do you write effective alt text? Here are some tips:

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