Optimize Your Website to Rank for Google’s PAA Boxes | How? Explained!
Also known as related questions, PAA boxes are groups of questions related to a Google search query that, when clicked, reveal new lists of web pages with answers to those questions. For some search queries or about 82 percent of all queries, according to MozCast, Google will display a single Google PAA box at or near the top of search results. PAA boxes are identified by title People also ask.
Google’s Algorithm Treats Listings
inside PAA boxes differently than conventional organic listings. Even if your website is already at the top of Google for a specific search query, it can still rank in the PAA box for that query if a PAA box is present. And securing two places on Google for a search query is guaranteed to drive more traffic to your website than just one place.
Target the Right Questions
To rank in Google's PAA boxes, you'll need to create high-quality web content that answers user questions. If Google's algorithm believes that one of your web pages provides the best answer to a specific query, it will display your page in the PAA box for that query. Begin by identifying the questions for which you want to rank in the PAA boxes.
There are a few ways to do this, one of which is to create a list of questions that Google already displays in the PAA boxes for your target keywords. If you're trying to rank for a specific keyword, Google it to see if a PAA box appears. If Google displays a PAA box, make a note of the four questions displayed in it. Clicking on any of these questions will reveal other related questions that you may want to address as well.
Create High-Quality Content Answering Those Questions
Now is the time to create high-quality content that answers your targeted questions. Some webmasters can take shortcuts by creating a single Frequently Asked Questions (FAQ) page that contains dozens of questions and answers. You can still rank for a PAA chart using an FAQ page, but you will get better results if you create a new page for each question and answer.
When creating your pages, use the question you are targeting as the title tag and main heading of the page. In the body of the page content, answer the question in as much detail as possible. This can be tricky because you are essentially building an entire page of content around an answer that can probably be summarized in a few sentences. To overcome this challenge, expand by discussing other topics related to the question.
Build Your Website’s Authority
The authority level of your website will influence its chances of appearing in PAA boxes. PAA boxes typically include listings of popular and established websites. If Google doesn't see your website as an authority, it won't rank for many PAA boxes.