When it comes to real estate marketing, you’re investing in your products, your services and most importantly, your business and brand.
Marketing is too often misconstrued as an expense to a business’s bottom line, rather than what it more accurately is, an investment. When it comes to real estate marketing, you’re making an investment in your products, your services, your people and most importantly, your business and brand.
This often comes down to people understanding the importance and benefits of market, the different channels of marketing that can be utilised and the importance of websites and how they drive traffic.
In the property marketing space, especially in competitive markets such as Melbourne, traditional marketing and advertising methods alone simply won’t bring your property marketing agency the best listings, nor the number of buyers you are looking to attract – especially post Covid-19.
Successful property marketing agencies are utilising the power of Melbourne based digital marketing agencies to drive sales, even in market conditions that are less than ideal – with buyers leaving in their droves and heading north up the eastern seaboard!
A great example of success in this space, is that of the $150 million high-rise apartment complex in West Melbourne, after its developer, United Asia Group, sold 70 per cent of the 171 apartments during the COVID-19 lockdown. The project demonstrates the power of effective marketing, targeting and the use of digital agencies can cut through and deliver outstanding results – even in the most trying of times.