Why Bulk SMS: How to Ensure You Don’t Annoy Your Customers?

We are currently increasingly connected to the digital world, and we spend almost all day with our smartphones. Bulk SMS Campaign Dubai is one of the best forms of mobile marketing for companies' communication with their customers. The options for sending bulk SMS are numerous, such as scheduling automatic welcome submissions for users, send offers, promotions, and meaningful content, even reminders for events and schedules, etc.

Bulk SMS Dubai Marketing and Corporate SMS 

Before you hire one of the best bulk SMS services Dubai, UAE, you must analyze which types of SMS sending will best suit your needs and strategies.

• Bulk SMS Marketing: SMS Marketing campaigns are focused on commercial messages, stimulating purchases through the attraction of new customers, and the loyalty of old ones. These messages have a limit of 140 characters.

• Corporate SMS: The focus is on communication between a company and its customers, suppliers, or employees. Messages can be up to 160 characters long.

The difference between them is the objective. Bulk SMS Dubai Marketing aims to profit by sending advertisements and promotions, offering products of a brand or services provided by some company. On the other hand, Corporate SMS seeks to make sure processes faster, improving the dialogue between companies and their possible audiences.

Maximum reach and conversion: Ensure with bulk SMS –

So as not to get damaging results or annoy your potential leads and end up damaging the reputation of your brand, some rules must be followed when carrying out the Best Bulk SMS Service Dubai, UAE marketing.

Message content – The more attractive and exciting your message, the better it will be received. One of the most attractive proposals is sending discount coupons to attract new customers to your store and encourage the completion of a purchase or even to retain customers who are already your customers. You can also warn about factors that facilitate and induce the purchase, such as free shipping. To inform what you want, do not go too far in creating the SMS, be brief and direct.

Company identification – People are always trying to avoid opening messages from unknown senders, due to the insecurity they bring and the massive amount of spam sent daily. Thus, it is essential to identify yourself in every message you send, inserting your brand at the beginning or end of the message. It is necessary to respect your customers, so do not send SMS outside business hours. Create specific messages for each type of audience, taking into account their characteristics and interests.

Message size – Messages are limited to 140 characters in SMS Marketing and 160 in Corporate SMS. The limitations already suggest that the messages should be short and easy to understand. Objectively create content, thinking of the words and expressions that encourage more significant interaction and generate more results, making your messages more attractive to users. Ensure With SMS Team when it comes to potential conversion. Something very damaging to your reputation is having grammatical or mismatched messages. Check the content several times. Once it is published, there is no coming back.