If you are planning to set up your website online from scratch, then you may want to check out the following article for some of the simple design tips that most websites just ignore.
If you are planning to set up your website online from scratch, then you may want to check out the following article for some of the simple design tips that most websites just ignore. Most websites concentrate on back links and how to get more traffic rolling in. That’s good but there are some simple design tweaks that you may want to pay attention to, to ensure better conversion rate. And that is why, you should check out the following tips right away.
- Call to action should be simple and straightforward: For starters, you may want to start off with a simple WordPress theme and build on the same. Just make sure that you select a theme that is both responsive and compatible to third party plugins since you can use the same to provide your users with better functionality and more user centric features. One of the mistakes that several web owners make is to include several ‘call to action’ (CTAs) in their landing page and as a result, the prospective customers are left confused. Or they do not bother to include any CTA at all ad both of these result in a drop in conversion rates for obvious reasons. So, if you do not want to face any web abandonment from prospective customers, then you need to ensure that your content is simple, straight forward and at the same time, interesting enough with a CTA that encourages them to click on the same. One more thing, you may want to keep your post short and to the point since long worded posts tend to result in prospective customers walking away without bothering to review the rest of the post.
- Use different landing pages for traffic from various sources: You can tweak your simple WordPress theme and set up landing pages that’s customized to the traffic source. The fact is that as a website, you are bound to get your traffic from various sources and given this, you may want to ensure that traffic from each of these sources get taken to a different landing page. For example, you may want to setup a new landing age, for mobile traffic, and even include a few ads on mobile phones which might find more traction with the users. The fact is that by setting up customized landing pages, you should be able to increase the reach of your website and ensure that your message gets out there.
- Use outstanding graphics: Various studies have revealed how online users are more than likely to be influenced by high end graphics, media files, images and videos with better resolution than they are, by text. This is why it makes sense to feature a few high end graphics on your website along with high resolution images and videos. You can also leverage various social media platforms by utilizing these images and in the process, ramp up the traffic to your website. And what’s more, prospective customers are more than likely to click on a CTA link, if it is accompanied by a good quality image, video or even info graphic. The good news is that you can use the right plugins with your simple WordPress theme, ensure that it features high resolution media files and graphics and ramp up that conversion rate, in the process.
These are some of the simple design tweaks that most website owners miss out on. You may want to incorporate these tips to your website at the earliest and ensure that your website stands out for the right reason.