‘WordPress’ is an efficient and open-source CMS (content management system) platform that holds its existence many years back. WordPress travelled a long path to enable its users to build eCommerce websites and blogs. It is being supported by a robust community of experts who aim to keep it updated from time to time.
‘WordPress’ is an efficient and open-source CMS (content management system) platform that holds its existence many years back. It is no longer necessary to introduce its core features and benefits over other platforms available in the marketplace.
Initially emerged as an ideal blogging platform, WordPress travelled a long path to enable its users to build eCommerce websites and blogs. It is being supported by a robust community of experts who aim to keep it updated from time to time.
Well-supported by almost every browser (IE, Google Chrome, etc.), WordPress installation requires a minimal system requirement like MySQL 5.0+ database, a web server, PHP 5.2+ along with cross-platform compatibility.
At present, WordPress is powering 30% of digital sites including blogs and other eCommerce ones. As per many experts, this figure is all set to grow tremendously in the coming future. Apart from many new startups, a no. of existing business entities are also choosing WordPress CMS migration services to harvest its offerings to grow and scale, further.
Now let’s shed some light on social media marketing trend and adequate ways to implement such a revolutionary shift while growing your WordPress audience.
Social Media Prowess
The impact of social media is no longer hidden from us. Many social trends like sharing, tagging, etc. are becoming the reason to shift eCommerce retailers in terms of their marketing efforts.
Though most of us didn’t realize social media/computing prowess until a few years ago. But, now we are becoming more and more resilient from eCommerce hurdles with its appropriate adoption. With social media integration in eCommerce, the complete dynamics of online selling/purchasing has changed tremendously.
Below are some of the advantages of creating social media layers on your online commerce stores. Let’s plunge deep into those,
- Increased Brand Awareness
Social media platforms like Instagram or Facebook are amongst the popular ones and can definitely be proved as the best tool to reach a wide range of audience for any retailer. When you tend to create a social media account people start following you over there while enhancing the brand value of your business.
The more posts you like, share or get involved in, the more users start noticing your brand existence. Hence, it is crucial for you to build a powerful community online rather than being an individual entity over there.
- Sales Growth via User-generated Content
Sharing, tagging, etc. that in turns promotes your services while generating more user-centric content is a wonderful mode of growing your business sales. The overall sales or revenue of your business will start growing when you encourage your existing consumers to use your products or services and share their experiences on their personal social media accounts while tagging your brand.
It shall definitely help you to reach more users as people hold an ability to trust other customers rather than trusting in your other promotional messages etc.
To strengthen this strategy, you can also run referral and loyalty programs over social media platforms. This way you can easily get a more holistic view of valuable end users. Thus, it is important for you to introduce and try out various new concepts of recognition, rewards, or loyalty points to make the consumers feel special and recognized.
With WordPress website, you can look for any suitable social media marketing plugin that can cut down on your manual tasks and can definitely boost your business growth. Having to mention, some of the popular ones include Social Snap, WP Social Sharing, Monarch, etc.
In Summary, I would like to share that adopting social media marketing strategy for your online website growth. So, you should definitely consider leveraging its prowess in order to remain competitive among other players in the marketplace.