Element 1: Make it simple Component 2: Make it relevant to the field of work Element 3: Make tradition part of the slogan Element 4: Seek Excellence Element 5: Focus on memory Element 6: Think of the small size before the big Element 7: Focus on one thing only
Element 1: Make it simple
The simplest solution is often the most effective. Why? Because the simple slogan helps the rest of the elements to achieve the desired objectives of the logo.
Component 2: Make it relevant to the field of work
Any logo you design should be appropriate for the company or the area in which it is designed. Are you working on a design for a law firm? If you get rid of designs or comics for this work. Are you designing a logo for a winter product? The design should not contain a beach ball. This applies to all other areas.
Element 3: Make tradition part of the slogan
When you start designing a corporate logo or identity, it is best to stay away from fashion and modern trends. Fashion comes and goes quickly and the last thing you need is to waste your time and effort in the design will become old and boring after a very short period. Continuity is essential, and the logo should remain appropriate and appropriate to represent the company as time and time change. It can be revised or refined after a period of resuscitation and giving it a new spirit, but the basic idea of the logo must remain.
Element 4: Seek Excellence
The distinctive logo is the logo that you can easily distinguish and distinguish from other competitors. It has unique properties through which it accurately reflects the vision and direction of the company's business. But how can you design a logo with this quality?
Element 5: Focus on memory
The design that captures the hearts is the design that will remain in the mind of the beholder even if only for a small glimpse. Imagine bus passengers watching a large billboard passing by, or a group of marchers on a street, looking at a large truck passing by with a company logo. All that the designer has in mind is that short moment to leave his impression on viewers.
Element 6: Think of the small size before the big
Although you would like to have your logo on the largest billboard on the most congested road, do not forget that your logo can be used in very small places and places such as the reins of the cloud, small stickers or a pin for clothes. Customers are usually enthusiastic about adaptive logo to different conditions and display space. Good design will save them a lot of expensive expenses such as printing or modifying the design to be suitable for viewing in a new location and more.
Element 7: Focus on one thing only
The wonderful designs from the rest of the competitors have only one distinctive feature. You want to leave a strong impression on your customers about one thing in design. Viewers will not spend too much time studying the logo, they often have only one look, that's all.