ECommerce industry is on its boom and is filled with many lucrative opportunities. Nowadays, it is not about what you sell but how you sell it is more important. There are always three main components of a website that needs attention- usability, visibility, and experience-driven commerce for better prospect.
ECommerce industry is on its boom and is filled with many lucrative opportunities. Many retailers are in a constant hunt to find out ways to stand out among each other.
Today’s eCommerce is not limited to only offering the desired products to niche yet has gone beyond this. Offering your consumers a seamless digital experience across different touch points is also paramount.
Nowadays, it is not about what you sell but how you sell it is more important. It is worth noting that some organizations tend to choose best eCommerce platform like BigCommerce or Magneto etc. still, fail to make more conversions on them. And, this is mostly due to the lack of knowledge of optimizing them with different web approaches.
There are always three main components of a website that needs attention- usability, visibility, and experience-driven commerce. However, the first two imparts the overall user-experience, still in this writing, we shall be emphasizing on them separately to better understand their roles while planning to sell effectively.
Your digital store’s usability is one of the crucial aspects of your web design. However, many retailers often tend to overlook this while selecting BigCommerce themes. As per many eCommerce experts, a websites’ usability should be the core of your entire design and software development process.
And, keeping things simple and easy-to-use on your BigCommerce store always leads to higher conversion rates. Some of the key components that contribute to enhancing the usability are:
Every business deals in different industry For e.g., Fashion, corporate etc. so does their target audience. Therefore, every website should be designed while keeping your consumer base in mind and you need to choose a theme that specifically holds the elements requisite to your niche. To serve more specific needs, you can choose for BigCommerce theme customization.
Navigation & Search Functionality
Having a poor navigation & complex search options are always the reason behind your website’s abandonment. It is important to pay attention to where you place your search box and navigation elements and how you name them to distinguish from each other.
Placing Content & Visuals Appropriately
Today’s consumers have an abundance of options to choose from so they tend to spend not more than 15 seconds on your web store at first. So, you need to work and place interactive content or videos (product tutorials, founders’ message etc.) on your homepage to bring forth their interest.
Apart from these, there are more aspects like user-generated content, clear and optimized CTAs (Call-to-Actions) etc. where you need to direct your efforts while aiming to sell efficiently.
Enhancing eStore’s Visibility
The second most crucial aspect of your online BigCommerce store is its visibility to target audience. If you have not done a proper SEO (search engine optimization), you are more likely to drive a great amount of web traffic.
The more you achieve on your website’s usability, the more you are making it easily found on web. By correctly naming the web pages of your BigCommerce store, efficiently using keywords in the content, keyword rich titles, an easy to follow website structure etc. are the important elements that work well with both search engines & users.
Apart from doing SEO, you can take help of social media platforms to advertise; use email marketing campaigns, use Pay Per click advertising etc. to enhance the visibility online.
Last but not least, you can opt for A/B testing to find out different ways or techniques that work best for your website. A/B testing is a great technique to frequently test your product pages, landing pages, or any other feature available on your BigCommerce store.
It basically helps you to determine the best option to choose among multiple variations. In addition to these tips, if you have any other tips and tricks that help to increase conversions, you can please share it with us here. I would be more than happy to listen to your thoughts.