A lot of electricians dream of starting their own business one day. When you get the chance to do this yourself, you must be prepared to work harder and focus on more things than just “your job”.
A lot of electricians dream of starting their own business one day. When you get the chance to do this yourself, you must be prepared to work harder and focus on more things than just “your job”. A lot of people who start their own electrical business soon realize that running it is not as easy as they thought.
Even though you’ve made it through the initial stage of setting up your business and you’ve finally launched, you’ll soon get overwhelmed with so many things that need to be managed properly. After a couple of months, you see that you are not getting the results you wanted.
Here are the five most common reasons why this might happen to you.
1. Your Marketing is not bringing good leads
One of the toughest areas where most new business leaders have issues is marketing. Sadly, nobody can become a marketing and sales expert overnight. It’s not as simple as putting up an ad in the yellow pages and in your local newspapers expecting that you will get good customers.
You need to widen your marketing efforts and focus on customers online. First of all, your business needs a website where people can find you and see what services you provide. Most customers looking for electrical services do so online. Create a good site, establish a social media presence, create ads, and even consider getting a digital marketing expert to help you.
2. Customers might be unhappy but not complaining and not providing honest feedback
Most customers who are unsatisfied with your services won’t say anything, they’ll simply stop calling for your services. You might be wondering what this is all about but chances are that there are a lot of people who didn’t like something about your services or your business but simply didn’t tell you.
This is why you should try to get feedback from customers once you’ve finished the work for them. Give your field employees short feedback forms that they can give to customers and make sure that your customer service agents also ask customers for their opinions and listen to what they have to say.
3. Your employees are not as professional as of good companies’
Your field employees that work closely with customers need to be professional as they are the first frontline of your business. It’s by their behavior and looks that customers judge your business. This is why you need to introduce great discipline and make sure that all your employees look presentable and neat.
At the same time, they must learn to communicate with customers politely and treat them with respect so that they feel appreciated. Remember, the customers are always right, you need to be patient with them and they will repay you with their loyalty.
4. Lack of focus on customer relationship and repeat business
You might think that your business is not able to make any results because you are unable to attract new customers. Even though new customers are valuable, being able to retain current customers is far more important as a stable base of customers creates a stable business.
Leave business cards and other marketing materials or get emails from customers so that you can contact them, inform them of new services, discounts, and so on. You have to manage and nurture customer relationships consistently and this is how you will get repeat business.
5. Lack of technology and transparency in business processes
Work on improving your technical equipment and products to stay on top of your game. At the same time, use smart technology to manage your business better. For example, getting a customer relationship management system is a must.
It will allow you to nurture relationships with customers and always deliver what they need. It’s also a good idea to use a field service management software solution for operations to ensure that all field employees are scheduled properly and can make all their visits on time.
Make sure to pay attention to these five aspects of your business, as they are the core essentials to creating a stable organization.