WHY REDESIGN A WEBSITE?

The web is a rapidly moving place, and the pace of change is only accelerating. That is sooner or later, it will be more than necessary to redesign your website, taking all those changes into account. It is difficult to point the right time for a business to undertake this process, for most organizations a website will last until it is no longer effective and it will be no longer effective when customers, technology and business strategies change accordingly.

Regular content updates, such as blogs, new product details, images or graphical additions, will be vital components in maintaining website effectiveness. When the time comes to redesign business websites, a complete overhaul of every single element is not required. Modifications that help your website to work better and are aligned with your marketing goals are the changes that deliver results.

An effective redesign comes from an understanding of why the existing site is no longer delivering. If a website is no longer an effective lead generation tool, then it is worth taking the time to consider how visitors have changed, how technology has changed and how your business has changed. The first impression most customers have of your business comes almost exclusively from our website. Customers can be highly impatient with sites that are non-responsive, slow to load and lack relevant navigation content. Whether you need a new website or want to improve your online marketing, at Intent Marketing we can help. Contact Softweb Solutions to find out what we can do for you.