It’s a fact that all the businesses have their own website. In fact, many businesses have minimum one website which is rich-functional – but we cannot deliver the same statement for the mobile applications.
It’s an undeniable fact that we are completely addicted to mobile phones and 2018 is a mobile era. According to the report, there were more users of smartphones in 2017 than the desktop users across the world. Entire things like products, services, even the supplies must have to accommodate through handheld devices like mobile phones, tablets and so on. It has become a game of survival where the go-mobile-or-perish has become the condition.
It’s a fact that all the businesses have their own website. In fact, many businesses have minimum one website which is rich-functional – but we cannot deliver the same statement for the mobile applications. The number of studies by Oracle showed us that more than 59.99% of users prefer to operate mobile apps instead of mobile-friendly websites for e-commerce purchasing. Let make it clear, if you are managing a business which delivers goods and services from a remote location or it has internet presence, then owning an app is more advantageous than just having a highly responsive website.
Below you can read 7 most well-known ways of how a mobile app can build business stronger:
Consider as a Sales Boosting Machine
The main objective of every business firm is a constant growth in business as well as profits. The triumphant experience of market leaders such as Domino’s Pizza, Rebecca Minkoff, Zara and so on – proves that mobile app development company can assist you to boost the sales up. Let me show you some examples:
- Zara has achieved more than 55% of its sales through a mobile app.
- After the releasing of a mobile app, Rebecca Minkoff made itself for sale 3 times more garments than the company ever thought.
- Domino’s Pizza online sales increased by 28% in the United Kingdom after launching an app.
Isn’t it impressive? Now maybe you’re thinking about what actually all such figures mean for your business. Well, it means a mobile app development for the business firm can boost its revenue by 25 – 55%, might be more. So don’t you think that you should just give it one single chance?
Customers Presence
The mobile phones are not gadgets – it has become rather an essential part of our daily life routine. According to the data analysis, more than 58% of the global population have smartphones (nearly, 100% in Europe and North America), I’m 110% sure that almost 90% of your customers have their smartphones and at least 65% of them are active users.
Certainly, the modern researches have revealed out the report that 7 out of 10 adult people spend about 3 and a half hours of the day of using applications. It seems reasonable enough if a user spends a part of this time in your app – doesn’t it? Also, it’s reasonable to transform or create the same app for another operating system like Android to iOS (or vice versa) to get as many users possible.
Retargeting to Customers
Wait!!! Did you ever calculate the profit amount you lose due to the unfinished orders? Ending result will leave you on a shocking result. Now the mobile apps can help users to complete orders, make new people to visit your stores as well as show them your products and services you offer. Thinking about how it can be possible?
- Through analyzing the users’ behavior and make them remind to complete all his all the unfinished actions accordingly.
- Through implementing the geo-location service to invite users into your store when they’re binding near it.
Retargeting is frequently recognized as one of the competitive advantages of a mobile app in comparison to a user-friendly website.
Personalization - make users to feel special
Those business firms that offer mobile application services to their customers are not only limited to a boundary line of selling and buying relation, but it also develops an emotional bond between the customers and your business.
Wait, are you asking how? It’s simple, with the help of personalization.
Through remembering user’s privacy preferences, programs of progress in rewards, shopping carts, and wish lists and so on – you can simply make your customer feel like that you really care about them. It also develops better experience in your app, since they don’t even need to sign in – which helps them to avail of whatever they are required for.
In an era of modernization, it has become possible to deliver your customers with a user-specific experience of implementing the techno learning algorithms.
A most powerful tool
Megabrands spend millions of dollars on their promotional campaigns just to attract the number of new customers. Therefore, startup and midsize business are not capable to spend such a huge cost on marketing, so in this situation, an application can significantly assist you.
Must be wondering about how? The answer is simple, social media.
I personally think everyone knows how much time people use to spend their time on social media accounts – obviously it's more than several hours! This weak point has converted into one of the mega benefits of a smartphone app for business:
- A passive plan: The function of social share feature permits a user to share the fascinating experience with his friends and audience, which he gets from your app – whether it's about consuming the goods and services.
- An action plan: Now you can make more people to share the information about your business in a more dedicated way. Wondering how? By offering them several discount codes, gifts or report a review.
These two plans are two of the greatest and highly attractive way to get the new customers and grow brand awareness among the community.
Wrapping Up
Hopefully, now you clearly understand why your business needs to own an application. We can clearly see now how a simple application can transform the entire business structure – even the main focused point, the sales graph.
Author Bio
Marilyn Delvin, a well-known writer who is delivering high-quality contents since half of a decade. Nowadays, she is working as a senior blogger at app development Company in USA.
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