4 Ways for Small Businesses to Implement a Solid Mobile Strategy

Today, people across the world are more connected than ever before, thanks to the fast increasing smartphone usage. As per the latest Ericsson Mobility Report, 85% of the world’s population will have 3G coverage in 2017. Similarly, Google Databoard has said that 77% of smartphone users do research on a product or service at one point or another using their phones.

So, what’s the implicit message in these expert reports for small enterprises? It’s that SMEs can no longer remain indifferent to this evolving business technology of mobile phones. Most of them think that mobile marketing is not worth investing in and they can even make do without it. This is because they don’t see the real value in such a strategy. Or maybe, they don’t know where to really start. But if these businesses don’t leverage this trend right now, they must become ready to be left out and left behind in the game, which is not a very good idea.

For the benefit of the clueless small players operating in numerous industries, we’ve enumerated here 4 rewarding ways to implement an effective mobile strategy that shall yield results unfailingly without busting the limited budget of these small companies:

(1) Make your business website mobile friendly

Whether you like it or not, PCs are fast becoming obsolete and are giving way to a practice wherein more and more marketing communications and business transactions are being carried out over smartphones. Due to this, it’s become obligatory to make your website mobile phone compatible. The site must look good, pleasing and user-friendly on hand-held devices. This is a hallmark of a responsive web design with mobile phone-friendly layout and content. The mobile-friendliness of a website ensures that you get your point across and consumers get what they want with ease sans unnecessary site anomalies, disruption, and frustration.

(2) Tap into the power of social media

Unarguably, social media is where all the exciting actions are happening at the moment. It’s also one area where you enjoy almost a free hand in deploying a methodically conceived mobile strategy, no matter whether it’s B2C or B2B. A vast majority of social media users access platforms like Facebook and Twitter using their smartphones. Speedy likes, comments, and shared by hundreds of users via mobile phones unlock the potential of social media in attracting traffic and achieving business conversions. Social media is also definitely the place where small businesses can carry out meaningful and consequential conversations about their products and/or services with potential customers.

(3) Magnify your digital presence through Google AdWords

This online advertising service from Google is something small businesses can’t do without in today’s highly digitized world of ruthless marketing. It offers effective tools to optimize, manage and track mobile ad campaigns and the resulting traffic. Google’s relatively new feature such as mobile click-to-call function wherein users are given the provision to call advertisers directly without having to visit the website is a shot in the arm for businesses. Be it PPC advertising or remarketing, a small business can now monitor a separate segment i.e. mobile searches made by customers, make use of mobile analytics and gain useful insights.

(4) Put your web address in shortened and manageable form

Smartphone users these days have a fleeting attention span arising out of unlimited information and choices. That’s why it’s wise to make your brand messages as condensed as permissible. Especially, the URLs must be short, to the point, easy on eyes, and easy to recall. This will make the mobile experience an easily manageable and enjoyable one. Directing prospective customers to your landing page shouldn’t be a laborious task. Simplify things as much as you can. Try out URL shorteners that are available for free. When considered just like that, this point may sound like splitting hairs, but shortening URLs does make a huge difference in the long run.         

The above steps have been known to help small businesses consolidate their mobile strategy early on by providing the necessary framework. They make any mobile marketing campaign resilient and more consistent. So, prepare a detailed mobile plan for your business without further delay.