Guide To Logo Design

On 27 Aug., 2017

Guide for Beginner Logo Designers

Guide To Logo Design

GUIDE TO LOGO DESIGN
                                 By IF DESIGNERZ


Logo is a brand recognition and the most important think that the audiance interact with is your brand's logo. So the first impressional of your business is your logo. In order to make audiance a feel of what you are offering it is a necessity to have a GREAT!! Logo. 

While designing logo for any brand following are the important aspects and factors to be considered in mind. 

  1. PRELIMINARY WORK
  2. CREATE BALANCE
  3. SIZE MATTERS
  4. CLEVER USE OF COLOR
  5. KEEP IT SIMPLE
  6. GO EASY ON EFFECTS 
PRELIMINARY WORK

You should draw rough sketches of the ideas on paper before taking them to the computer.

Sketching skill isn’t much to be considered here . You should draw even if it’s very rough.

I would recommend sketching on paper instead of digital sketch.  Sketch all ideas you

have, than pick the ones that looks great.

CREATE BALANCE

Keep a sharp eye while designing logos for any brand.Balance is important in logo design

because our minds naturally perceive a balanced design as being pleasing and appealing.

Keep your logo balanced by keeping the “weight” of the graphics, colors, and size equal on

SIZE MATTERS

In logos size is of real importance and it matters a lot. A logo isn’t effective if it looses it’s

details when scaled down. A logo should also look good when used in larger size. The size

of elements in case on iconic style logos should also be considered. Keep it simple and

unique.

CLEVER USE OF COLORS

Choosing the right color is the most important thing to consider while designing logo. Make

use of colors as per the company guidelines and their services. Don’t use bright colors that

are irritating for eye. Logo must look good in black & white, grey scale and two other colors.

Use adjacent shades of colors. Don’t  Make it a mess!

KEEP IT SIMPLE

The simpler the logo, the more recognizable it will be. Make your design look simple as the

market now is loving the simplicity.  To stand out from the competition, you must distinguish

yourself as a designer with a distinct style. Rather than copy another design or style, be

innovative and stand out from the crowd.

GO EASY ON EFFECTS

Don’t use much effects while designing logos. 2D Logos are being loved by the companies.

Using more effects create a mess and Make is More Irritating for viewers eye. In Designing

Simplicity is the key.

 

*NO HARD AND FAST RULES!! YOU MAY BREAK THEM BUT MAKE SURE FOR GOOD REASONS!

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