How to Accurately Measure The Success Of Your App

Mobile apps are wonderful things. They let us perform so many tasks. From paying bills, watching videos, listening to music, staying updated with news to expressing yourself on the social media there's no limit. No wonder we struggle to get hands off our mobile devices. But it's no secret that out of the millions of apps available on major Play Stores, only a handful get to see the daylight.

There is no doubt that certain app categories seem to have a birthright to be popular. Social Networking apps always have an appealing factor about themselves. People always want to try out these apps. So a new app from the said category emerges, there's a sense of anticipation among the mobile community. They become curious to find out what new it has to offer other than what's already available to them.

To some extent, the same goes for gaming apps. The curiosity in gaming apps is however driven by the gameplay and graphics performance. That's not to say that other types of apps can't get popular. Although market penetration can be tough for some apps, but if they're offering value and somehow making people's lives easier, there's no reason why it won't be successful. Which leads us to the another question.

How to determine the success of your app. There are quite a few definitions to go by to gauge an app's success. Some of the most commonly acceptable and in use are as follow:

Number of Downloads:

Numbers don't always tell the whole story alright, but in app's case, they're a good measure of how your app is performing. You shouldn't bother about monetization at this point. Let people spend some time on your app. The word of mouth is quite a potent marketing tool in itself.

As more and more people download your app, you'll get a chance to know what they think of it. Whether it's top draw or needs some key improvements. So every download counts. Keep an eye on them.Once you've won your user's heart, you could consider app-monetization. That’s how a top-notch iOS application development company reaps maximum benefits from their apps.

Monthly Average Users:

All the smart players in the mobile apps arena keep a close eye on their MAU's or Monthly Average Users. It a good practice too. Most successful apps will have the percentage between 25-40 for a number of active users to number of downloads.

These figures will tell how your app is being received, whether or not people are actually liking the content and functionality you're offering them. Match it against your competitors to find out where you stand.

Engagement Level

After knowing the download figures, next step is to find out how engaging your app is proving to be. It's no good if people are just downloading your app and actually not using it, that's where the whole point of numbers not telling the whole story gets justified.

So downloads plus engagement levels if analyzed in combination can be of great help. You'd want to keep an eye on visitors who spend long hours on the app, the days and times at which they're most active.This can reveal useful insight into their app usage patterns. An expert Android application development company knows the tricks involved in making super-engaging apps.

Return on Investment

Although a huge number of downloads and engagement levels are great indicators of your app's success, what it brings back to you in terms of revenues should also be looked at.

It's really when your app starts to make money does it really get mature. If people aren't showing any interest in your premium features then it might to time to reassess your monetization strategy.

A premier mobile application development company can help you get your plans right. By keeping tabs on all the factors mentioned in this article, you can get a better understanding of where you stand with your app. Thereupon you can devise your success strategy to drive your app's growth and revenue earning potential.