Best Social Media Marketing Strategies To Promote Your App

On 6 Jun., 2022

Over 70 percent of online businesses are using social media to promote their app.

Best Social Media Marketing Strategies To Promote Your App

After creating an amazing mobile app, the next thing that comes to an app developer's mind is promoting it. App promotion is something that plays a very crucial role in the journey to the success of an application for both mobiles as well as Web-based apps.

But app marketing companies often tend to undermine the potential of these social media marketing strategies. What they don’t realize is that effective social media marketing is primarily to find, retain and then grow the user base for your app. There are thousands of apps in the market that are offering similar services like your app, some more some less, so how can you sell your services in a better manner?

Every single day a number of new mobile applications are launched on major app stores like Google Play Store and Apple App Store resulting in hundreds of apps to be released on a weekly basis. According to a recent report by Statista, it is estimated that by the end of the year 2021 the total number of mobile app downloads will cross the threshold of 350 billion which is unbelievably a huge number.

Well, the secret to staying ahead of your competitors lies in social media platforms like Facebook, Twitter, and Instagram that your users are browsing 24/7. And by using social media tools, you can identify your target app audience, increase your brand awareness, generate more app downloads, and increase user engagement.

So, are you ready to take your app’s social media marketing plan to new heights?

Here are some of the best social media marketing tactics that can help you in boosting your online presence while promoting your Web and mobile apps:

1. Create Pre-launch Buzz

Contrary to what many mobile app developers and app owners believe, an effective social media marketing plan should precede the launch of your app. By creating some pre-launch buzz and awareness about the app will only add value to your app by offering a solution to users’ queries, you can create a strong pool of potential downloads.

2. Native Video Advertising 

The native video advertising is one of those trends that initially started as viral content on the Internet but now have turned into essential content on almost every social media platform. A native video can be represented as a form of video content that is created especially for social media platforms. These videos are then played in the feed on different social media platforms as opposed to the other video links that are being hosted on other websites.

3. Engaging With App Development Groups

The next social media strategy that app advertising companies can try out is joining the entrepreneurs and mobile app developers groups in social media. . This is a great tactic that can be used to build more professional connections to help you increase your profile's visibility. Look for app development and business-related groups on social media platforms like  Google+, Facebook, and LinkedIn. 

4. Influencer/Creator Marketing

Users love it when companies and brands interact with them so go ahead and ask for their opinion in polls. Collaborate with social media influencers and creators to promote the app on their respective platforms. This way they can even use the call-to-action to invite people to sign up and get notified with details regarding the app launch. Doing this will also bring you a future e-mail marketing list and provide empowerment to your social media marketing plan on different social media platforms.

5. Showcase Your Achievements

 One of the things that a majority of people are neglectful towards is sharing the achievements of their mobile app or organization's brand on the social media pages. As a mobile app development company, you can assign a special compact team to work towards building your brand's social media profile stronger.

6. Content Is King

As an app owner, you will not be able to answer the question, ‘How to market a mobile app on social media’ if you don’t deliver meaningful content. Your mobile application can never explore its true potential, if it is not promoted adequately and not enough buzz has been created around it. To make the best of each social media platform, developers must devote strong attention to planning and executing their content marketing strategies. Make sure you find a clear value proposition in your content curation and add it to your social media marketing ideas.

7. App Store Optimization (ASO)

Optimization of app store plays a very crucial role when it comes to promoting an app specifically when it's your very first app. As an app owner and app programmer/developer, you should be familiar with the basics of ASO i.e. App Store Optimization and SEO i.e. Search Engine Optimization. 

This is because these basics will surely come in handy when you are launching your mobile app in major app stores like Google Play Store and Apple App Store. ASO is similar to search engine optimization as here also the user has to focus on things like keyword density, search relevance and the keyword relevance of the app. 

Final Thoughts

Like I mentioned earlier, today’s generation of digital natives is an impatient breed also known as the X Generation. They are surrounded by a world that offers instant gratification. If your app is not easy to download, they won’t sweat too hard to download it. Make sure your free app promotion tactic follows a one-click download as a mobile app strategy. The same rules of app marketing can be applied to the content you create. Make it available and shareable while they’re accessing that content. If followed properly, these social media marketing tips will augment your downloads immensely.

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