Together, Strategic Planning Objectives and Marketing Strategies Generate More Profits

Marketing will always be involved in all the various aspects of your credit union’s strategic plan. A solid strategic plan sets the foundation for a great marketing strategy. To understand how this works, it’s necessary to understand how strategic planning and marketing strategies work separately.

Strategic Planning
A credit union’s divisions, departments, and staff need a plan to launch towards success and conquer goals. Strategic planning is meant to provide the roadmap, both internally and externally, and must be thought through during the strategy development. Strategic planning can make it easier to find new market opportunities and prevent any marketing risks.

Marketing Strategy
The strategic plan will help create the marketing strategy and serve as a guide, bringing clarity and focus to your offered services. A marketing plan aims to show you how to reach your target audience and goals for each branch of your credit union. A strategy is essential for promoting what you have to offer.

Creating the marketing strategy first will lay down the correct foundation for your campaigns and should include:

• The marketing goals
• Company goals and visions
• Brand essence
• Initiatives
• Competitive landscape

The marketing plans should come after and include:

• Campaign goals
• Budgets
• Timelines and Milestones
• Activities

Strategic planning and marketing strategies work together through motivation, encouraging the team to move ahead. To formalize strategic planning and marketing strategies, On The Mark Strategies, a company that aids credit unions with strategic planning and branding offers consulting and customizable programs for every unique financial business.

About Author

On The Mark Strategies is a team of trailblazers guiding financial institutions in the areas of speaking, branding, strategic planning and marketing services. Technically, they are a consulting firm, but their clients prefer to think of them as trail guides. Their experience as former credit union employees, combined with the customized programs they create in-house, enable them to lead financial institutions through the great unknown. On The Mark Strategies stands ready to guide financial institutions looking to chart a new course or navigating their current path.