What makes a good logo?

On 20 Oct., 2006

It’s all about creating clever Identity. A logo is not just a pretty picture or an image that company execs have decided upon.

What makes a good logo?

What makes a good logo?

It’s all about creating clever Identity. It is not just a pretty picture or an image that company execs have decided upon. A logo says a thousand words through minimal use of color and shapes. It can be compared to a classic piece of art displayed in a museum. The only difference is that it appears in/on collateral materials, business cards, huge signage, websites, t-shirts, broadcasted TV commercials, small giveaways, packages, products and hundreds of additional items. So, what makes a good logo and why the passion for designing logos? A logo can be sophisticated and elegant, sexy and naughty, dynamic or static, dark or light, old or young... or a little bit of everything together. A logo should be eye-catching and unique. Having a great and professional looking company logo is important in establishing your identity as a leading company....it not only creates a memorable and unique impression of what kind of business you are in, but encourages a feeling of familiarity and recognition.

A logo is often the first impression others have of your company and/or service. A logo's function is to visually define your business for potential clients and customers. The word logo is derived from the term "logotype" meaning a typographical treatment usually combined with a particular symbol (the icon or symbol). When it is composed only from letters it is called a "logotype," and when it is combined with the company icon or symbol, it is a "logo." Ideally, a logo should reflect the personality of the company and its personnel, communicate in a subtle and creative way and be graphically striking and unique enough to be easily associated with that service, or company, by the public.

A good logo should be easy to read, identify, remember and stand out among the competition. A successful logo is legible both in color and black and white (for faxes, etc.), positive, negative, off-screen, on-screen, and should work in sizes ranging from a large trade show banner to a business card. What logo is NOT? A logo design by itself is not branding. Companies usually match between those two terms and think that designing a visual language and a logo means creating a brand. If branding is to an organization what personality is to a person, then a logo is a company's "outfit." So... dress well, and experience some of our logo designs. .

What makes a good logo?
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